Digital advertising and marketing: only the best ideas worldwide, since 2003

Censor your naughty pics with Obscura

on October 31, 2011 by Tim Comments

Heaps of people like to show some skin on social media. Belgian brand La Fille d’O wants to help us stay reasonably decent when posting our raunchier shots. The brand launched an iPhone app called ‘Obscura’ that lets you pixelate, star and black-bar all your naughty bits. Read more…

File under: la fille d'O, lingerie, obscura

A lingerie collection and the peace in the world

on December 17, 2007 by Martina Comments

Farfar did it again, creating an original/unusual/amusing campaign to promote a lingerie collection. One year ago it was Heidies time, now is Bjorn Borg at the center of the stage. The site is not very interactive, but there are plenty of things to discover while having some fun. Even if you’re interested only in the product/in the good looking models, make sure to check the “corporate” pages as well. The mission of the company is surprising and very 2.0 (even if I hate this expression!!!) … “Peace on earth”, for example, invites people to send over to the brand the pieces of “not sexy underwear” and receive a 5€ discount… The e-commerce section is also worth having a look, as it delivers a good Flash based shopping experience.

File under: farfar, lingerie, online experience

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