Digital advertising and marketing: only the best ideas worldwide, since 2003

Rivers of Light in Colombia

on July 23, 2012 by Mark Comments

The thing that stunned me the most about this campaign from Colombia is that being a river the only way to reach their target audience that was what they used as the media vehicle. Done by Lowe SSP3 from Colombia, the image of the river full of light is one of the most touching and beautiful things i’ve seen lately:

File under: cannes, Colombia, light, lions, Rivers, Titanium, war

“Message in a bottle”‘s triumph

on July 2, 2004 by Martina Comments

12snap has won the Gold and Silver award in the International Advertising Festival in Cannes for the campaign “Message in a bottle” run in Germany on account of Coca-Cola. The news is reported on 160 Characters, but I also suggest you reading Russell Buckley’s opinion on his own blog. He talks about the evolution of text & win campaigns, and hopes for a “burst of long-awaited creativity onto the mobile marketing scene.”

File under: 12snap, advertising award, lions, mobile marketing creativity

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