Tag archives: mobile marketing campaign

Mobile marketing made in New Zealand

At the beginning of July, Telecom Mobile has revelead the results of a recent text-based marketing campaign to target New Zealand rugby fans (Super 12 Text Match Fever). The game involved sending trivia questions on rugby � past and present � directly to Telecom Mobile�s 025 and G027 networks. The campaign attracted 7500 registered users, 5500 daily players and generated 500,000 responses. More on Scoop.