Digital advertising and marketing: only the best ideas worldwide, since 2003

Mobisodes go live

on January 30, 2005 by Martina Comments

Cell TV, as the Washington Post (via Yahoo!) calls it, is ready to go live in the United States. It’s the “the latest diversion that wireless carriers are marketing to mobile American“. Sprint, Cingular Wireless and Verizon Wireless have started marketing mobile video in the last couple of months, hoping to reach a wide range of people looking for entertainment while on the move and to replicate the success Cell Tv is having in Japan and South Korea. If you’re interested in the topic, don’t miss the article, it’s pretty good.

File under: cell tv, mobile tv, mobile video, mobisodes

A new screen for marketers

on November 9, 2004 by Martina Comments

Someone says mobile video represents the

File under: engage consumers, mobile video, motorola

Is mobile video taking off in the US?

on May 25, 2004 by Martina Comments

Actually the article’s title on Cellular News is not a question, rather it’s a statement, based on a recent research by In-Stat/MDR. They found out that found that “13.2% of U.S. wireless subscribers are extremely or very interested in purchasing video services for their wireless phones”. Are we sure this is a good news? With all the respect, Americans don’t even know how to send sms (probably they simply don’t care). How come they are willing to pay for video content? I feel like wireless industry players in the US are trying to build up an hype about the market, exaggerating about present and future growth. Let’s keep feet on the ground, trying not to spoil the real market potentials.

File under: mobile video, united states

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