Digital advertising and marketing: only the best ideas worldwide, since 2003

Grolsch wants to invest more online

on November 9, 2004 by Martina Comments

The beer brand Grolsch has decided to invest more in 2005 in new media communication. They will focus on online marketing and mobile channels to create an active relationship with their customers. As Nicola Young, head of relationship marketing at Coors (the brand owner) explains on New Media Age:

“TV ads are fantastic for general awareness but they’re very passive. Online enables us to form a direct relationship with the consumer but at the same time gives the consumer control over the interaction.”

Grolsch’s UK web site currently features an advertainment approach, and aims to engage users with advergames and competitions (now it’s giving away a week-end in A’dam). Coors’ agency is Leith, a firm voted Scottish Agency of the Year five years running. The agency has been recently sold to Cello, a newly incorporated marketing services group (read more about it on Scotsman.com).

File under: grolsch, mobile, online

Ferrero and Shrek 2 on mobiles

on July 21, 2004 by Martina Comments

In Germany 12Snap has developed an on-pack promotion for Ferrero and the movie Shrek 2. From July to September, on the snacks Duplo and Hanuta, consumers can find codes to get java games, mms movies, sms postacards and other mobile gadgets related to the movie.

File under: ferrero, mobile, shrek 2

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