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Tag archives: mystress

Share your stress and win an award

on October 6, 2007 by Martina Comments

If you’re stressed and you do weird things during office hours (see video below), you probably need an holiday… Check the “My Stress Awards” website, share your oddities and earn the chance to win a few days off in Valle D’Aosta, a region where it’s possible to ski, relax and enjoy nature forgetting about the stress of the daily life. Created by Saatchi & Saatchi the campaign promotes tourism to Valle D’Aosta with two videos uploaded on Youtube (this is the other one) and an online contest. Overall the concept of the campaign is pretty good and original, the videos might look very rough and slightly too long, but in the end they result amusing and kind of real and, most of all, they deliver the message.

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