Digital advertising and marketing: only the best ideas worldwide, since 2003

Nestlé launches Kit Kash 2006

on January 23, 2006 by Martina Comments

Nestlé UK has launched the Kit Kash 2006 marketing campaign, supported by the company’s largest online ad spend to date. Rich media ads are running through a series of UK portals promoting the daily prizes assigned online. In order to enter the competition, consumer need to submit a code they find on Kit Kat products such as Rolo, Lion and Toffee Crisp. As explained on Revolution Magazine, the competition also gives consumers the chance to bid for or buy rewards using KitKash points collected from packs. Last year the Kit Kash campaign generated over 3 million unique visits to the competition website, with 80 million Kit Kats sold over a period of 20 weeks.

File under: kit kash, nestle

Online marketing to kids: Nestlé Picoland

on October 27, 2005 by Martina Comments

In France, Nestlé has recently launched a website for its Chocapic brand to engage kids and build a relationship with them online. It’s an heavy Flash website created by Touche Etoile, full of goodies to entertain young consumers and introduce “Pico” the brand mascotte.

Smarties targets teens with a viral game

on December 18, 2003 by Martina Comments

Nestle Smarties has launched a viral game offering UK teens the chance to become a junior music reporter. The competition is part of an integrated marketing strategy in cooperation with the magazine “Smash Hits”. To learn more, check out Brand Republic.

File under: advergames, nestle, smarties

KitKat Kubes mobile promotion

on September 19, 2003 by Martina Comments

Nestle has just launched a new snack format KitKat Kubes, and it’s using mobile marketing to promote them to 16 to 25 years old women. Revolution reports that consumers who receive the sms text will have the chance to request free samples of the product.

File under: kitkat, mobile campaign, nestle

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