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Tag archives: new balance

Buffer Busters get away in an Urban Dash

on August 14, 2011 by Tim Comments

Augmented Reality games are heating up in different parts of the world: As MINI’s Getaway had proven that Stockholm can unite in a hunt for an elusive MINI Countryman, New Balance in New York and Vodafone in Germany are following in their (running) footsteps. The aim: use smartphones to move people into stores. Read more…

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The New Balance of Running

on April 3, 2008 by Martina Comments

This is the second ad about running I post in two days. I guess this means two things: either I work in the industry, or I need to start practicing to get in a good shape. Or maybe it means both? Anyway, I’d like to share with you this nice work by BBDO New York together with The Mill (post-production) and Squeak E. Clean (music).

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