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Interactive posters for New Look

on October 10, 2005 by Martina Comments

Fashion brand New Look has launched an interactive outdoor campaign in the UK which allows users to get mobile vouchers through “hypertagged” billboards. 96 bus shelters nationwide are powered with bluetooth technology provided by Hypertag. Revolution Magazine reports customers were also invited to become part of the New Look window display by having their photo taken through the store window, and pressing a button to display their face on the mannequin for 15 seconds.

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