Digital advertising and marketing: only the best ideas worldwide, since 2003

Boardwalk Empire takes over the NYC subway

on September 13, 2011 by Martina Comments

Boardwalk Empire Vintage NYC Subway Train Promo

Anybody can take over a bus, a tram or even metro car and customize it with its brand and campaign message. But not everybody can actually come up with the idea of replacing a subway train with a vintage 1920s train to recreate the mood and the atmosphere of a TV series that is set at that time. The idea is brilliant as the advertising media also becomes the “vehicle” for a consumer experience.

Irene & NYC in black & white

on August 31, 2011 by Martina Comments

A simple, beautiful, black & white short movie by Buffalo Picture House documents a surreal abandoned NYC on the day hurricane Irene “visited” the city. Kudos for the amazing photography, but also for the super quick edit & release. In 2011 even documentaries compete on timing…

New York City as a brand

on October 15, 2003 by Martina Comments

Reveries presents a very interesting interview with Joe Perello Chief Marketing Officer, New York City. A long conversation in which Mr Perello explains NYC as a brand and the integrated marketing strategies to promote it.

File under: branding, interviews, nyc

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