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The “One” campaign goes online

on June 16, 2005 by Martina Comments

ClickZ reports today the “One” campaign is debuting on the Web. The initiative, with the creativity by, aims at raising awareness among Americans of global issues like Aids and poverty. Viewpoint created the rich media ads driving traffic to the website. Advertising spaces have been donated, among the others, by AOL, 24/7 Real Media, MSN, Google and

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