Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: online sponsorship

Sony Ericsson goes to Wimbledon

on June 17, 2005 by Martina Comments

Sony Ericsson has signed a sponsorship agreement with the Daily Mail to run a series of ads during the upcoming Wimbledon tennis tournament. Mediaweek reports Sony Ericsson will sponsor the online journal section dedicated to Wimbledon as well as a special 12-page supplement to be included in the paper on Monday 20 June. Looking at how the Sony Ericsson banner appears now on the Wimbledon section, this looks like a very good deal only for the Daily Mail…

File under: , , ,

Toyota promotes the Aygo through Yahoo!

on May 13, 2005 by Martina Comments

Toyota has signed a deal with Yahoo! to promote its new Aygo car with the online sponsorship of the Yahoo! Music Festival Guide. According to Netimperative, Yahoo is launching a microsite featuring all the information about music events during the summer in the UK. Given the target market the Aygo aims to appeal, the deal looks like a smart move to generate awareness.

File under: , , , ,

A new era for Sponsorship

on August 5, 2003 by Martina Comments

The Internet enables marketers to translate offline sponsorship activities online, as well as to insert unique aspects. This is the introductory statement by Joseph Jaffe in his latest column on iMediaConnection. It offers a very good overview on how online sponsorship work and on how they can be used as a very powerful tool for branding on the Internet. There’s also an explanation of the GM Chevrolet case study.

File under: , ,

Advertise here