Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: personalisation

Marketer, remember my birthday

on October 20, 2003 by Martina Comments

On New Media Age I’ve found an excellent article by Ross Sleight, on relationship building. He suggests that sending a birthday card or a promotional discount could be an excellent opportunity to build a closer relationship with clients. I agree with Ross: No matter what we are selling, a personal touch can make the difference. The point is to overcome customers’ expectations, not just fulfil them. And customers are first of all persons. Unfortunately marketers usually forget about this “detail”.

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