Tag archives: peru

The subtitles hijack

Here comes a fantastic, barely legal, example of disruptive (and free) media placement. The right message, at the right time, to the right audience. This is the winning trick of media planning and advertising, right?

Let me start from the beginning… All around the world when you live outside the US and you don’t have access to services like Netflix or iTunes, you download American TV series from pirate websites. Breaking the rules is the rule to get access to great fresh content without waiting for the episodes to be localized in your own language. However a lot of the people who download the shows in English don’t know the language well enough to understand what the heck they are saying on the screen. So they download translated subtitles in the form of .srt files. Read more…

The Little Guy Inside the ATM

From Peru, a smart creative idea to get people’s attention on a problem that affects seven out of ten children in the country: illiteracy. A man was placed inside an ATM machine to deliver the message in one of the moments when people is simply forced to read what’s on the screen. At the same time they also made it possible to make an immediate donation to the BBVA Foundation’s Reading is Being program. Read more…