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Tag archives: radio ads

Rapping Granma proves radio advertising still works

on October 4, 2011 by Martina Comments

Who said radio advertising is dead? A German granma actually proved the opposite with this brilliant integrated campaign for AS&S Radio Sales & Services. Lukas Lindemann Rosinski launched a radio promotion to drive online traffic and generate Youtube visits as well as Facebook fans. A catchy tune and a rapping granma proved to media buyers that radio advertising is still very effective.

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