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The football search quiz by MSN

on November 7, 2005 by Martina Comments

MSN has launched an interactive quiz to promote its search engine. The idea in the “Search Supremo” campaign is to challenge users to find answers to a set of football-related questions by using the search engine. As Netimperative points out, there is also a competition that will give away football tickets to the fastest player answering the questions. Jim Coleman, account direct at MRM Worldwide (UK) explains: “The objective of the campaign is to drive consumers to the MSN Search site in a creative and engaging manner whilst at the same time reminding them that MSN Search delivers relevant results, fast. We believe the football themed quiz will generate a significant response.”

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