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Tag archives: sex sells

Aprilia, does sex sell?

on July 21, 2005 by Martina Comments

This ad by Aprilia by Burnett BGS for Aprilia (Italy) got my attention on the newspaper this morning. I find it difficult to understand whether I like it or not. From one perspective it makes me think “is female nudity the only way to sell men a scooter?”. Then I think it delivers well the message expressed in the tagline “On my scooter everything has to be perfect“. But at the end I believe it basically communicates the idea women are like objects and if your girlfriend is a little bit fat you won’t take her around. What’s your opinion?

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