Tag archives: shell

Schumi goes viral

Shell moves into viral marketing and it does it using its most famous testimonial, Michael Schumacher, who recently retired from Formula 1. What will Schumi do next? The answer is in three candid camera videos which are proving quite successful around the Web.

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Shell: keeping gears in motion

JWT Amsterdam for Shell Lubrificants. Art: Albert Vegers. Copy: Tomas Minken. Photography: Simon Warmer. (click the ad to enlarge it and fully appreciate it)