Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: sms campaing

Drink a ‘Sdrink’ and win: a succesful campaign

on November 4, 2003 by Martina Comments

12Snap has presented the results of the campaign “Bevi Sdrink e vinci con un SMS” (drink Sdrink and win with an SMS), developed on account of Granarolo, probably the biggest milk producer in Italy. The campaign has been running throughout Italy during May, June and July, generating more than 120.000 Sms sent by user to join the competition. As explained on Cellulari.it consumers have been informed about the competition with a traditional media mix (radio and billboards), as well as with a direct SMS push.

File under: , , ,

Advertise here