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Tag archives: SocialContent

Social is dead without content

on March 7, 2013 by Bridget Comments

Oreo is one of the best examples of ‘social content’ I’ve seen recently. It heralds a new approach to content creation that’s real time and reactive… but instead of a oneshot approach it’s in a programme format.

We’ve already written brands & open conversations here. What’s interesting is that Oreo has developed a content programme over 100 days designed to tap into any memes or cultural trends that present themselves. I love the great craft skills - it’s nice to see great art direction and copy. Take a look at the case study below for more.

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