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Tag archives: SonyEricsson

SonyEricsson: the internet is undervalued

on November 22, 2004 by Martina Comments

Online ads work for branding, says Andrew Warner, the global brand director of SonyEricsson. His opinion is reported in an article on

“People who say online advertising doesn’t build brands are talking absolute rubbish.”

The Internet potentials are usually undervalued. Online ads are often promoted as cheap. This definition carries a negative implication that mines the reputation of online advertising.

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