Digital advertising and marketing: only the best ideas worldwide, since 2003

Fight the fur hunters

on May 6, 2009 by Martina Comments

A few days ago I wrote advergames might have gone out of fashion. Fernando, from Argentina emailed me to deny my comment, and show that advergames are alive and kicky, and can be used also to drive awareness around sensitive topics such as anti-fur communication. Look at the advergame created by BBDO Argentina for FABA (the local PETA).

Coke Lives Positively

on April 21, 2009 by Martina Comments

I just discovered the Coca Cola’s corporate responsibility online project called Vivendo Positivamente. It’s a website for South America where all Coke’s social initiatives are reported and shared with the public.

The cool thing about the site is the fact that it has been conceived like any other consumer marketing project: a 3D interface, nice flash animations, catchy and meaninful icons and the possibility to save and share the projects we find more interesting.

Gatorade power

on January 26, 2006 by Martina Comments

Garwich BBDO (Ecuador) for Gatorade. Very simple, but effective to explain the product’s potentials.

File under: gatorade, south america

Adverblog