Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: spam

Mobile marketing proves successful for SME

on October 25, 2005 by Martina Comments

Small and medium size companies using mobile marketing are reporting good results. Brandrepublic quotes a new research by Textalert saying that 72% of SMEs using text messaging reported a rise in turnover of over 10%. The article also reports the main problem SME are facing when using mobile marketing is recipients’ fear of being spammed.

File under: , , ,

Pop-ups better than spam

on March 28, 2004 by Martina Comments

Focus RH (in French) presents an extensive overview of Bunnyfoot Universality’s recent report about pop-ups. In a qualitative research the behaviour of 36 internet users has been analysed in details, offering the following results: - only in 2 percent of the cases the brand name appearing on the pop-up has been noticed - 50 percent of pop-ups have been closed before loading was completed - 35 percent of pop-ups have been completely ignored I tell you one thing, if you find a way to defeat spam, I’ll be more than happy to accept pop-ups appearing in every web site I visit…

File under: ,

Save e-mail marketing from extinction!

on August 29, 2003 by Martina Comments

Spam is a menace to marketers’ credibility and efficiency. On Bob Liodice, president of the US Association of National Advertisers (ANA), says: “Our marketers are basically saying spam is killing (e-mail marketing). E-mail marketing clearly will be muted until they have a greater degree of confidence that their messages will go through in the way that they want them to”.

The message is clear: stop the spam or in a year e-mail marketing won’t exist any more! We might actually start a petition… Save e-mail marketing from extinction!

File under: ,

MSN planning a new advertising platform

on July 25, 2003 by adverblog Comments

eWeek presents an interview with Yusuf Mehdi, corporate vice president for the MSN personal services and business division who says that MSN will focus its efforts in delivery direct-marketing solutions and a new advertising platform. According to Mehdi, “The online advertising market is now “clicking” and growing strongly”, while spam, intrusive advertising and pop-up ads were the major sources of user dissatisfaction with the Internet in 2003.”

File under: , ,

DoubleClick fights the spam

on June 12, 2003 by Martina Comments

In a press release published today, DoubleClick has announced its declaration of war to spam. The Company will launch a series of initiatives “designed to help legitimate marketers and the email marketing industry betterunderstand and leverage policy, research, education, and technology, in the fight against Spam, and to further differentiate legitimate marketing communications from Spam.”

File under: , ,

Spam and e-mail marketing: it’s not hate

on June 1, 2003 by adverblog Comments

It sounds a little bit unexpected but, according to a recent Doubleclick’s research, spam hasn’t hurt e-mail marketing. Of course this information comes from one of the main providers of e-mail marketing technologies, and therefore has to be “handled with care”. In addition, the commenting article on Internet News reports that Jupiter Research, projects companies will spend $1.4 billion on e-mail marketing this year.

File under: ,

Advertise here