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Tag archives: sweden

Talk to the plants

on December 29, 2008 by Martina Comments

The Big Brother online takes an unusual shape in the Heinz Ketchup action launched in Sweden. Talk to the Plant is an online experiment where users are encourage to talk to two tomatos plants to prove if a tomato plant grows better with human interaction.

The project is quite original and weird enough to get some attention, but in my opinions lacks in capability to make people come back and spread the word.

The interactivity is probably too poor and there is also an incredible contradiction in the “humanity” of the interaction as messages are not sent using the computer’s mic, but are simply reproduced with a computer-synthesized voice.

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Say cheese!

on December 14, 2008 by Martina Comments

If you love cheese as much as I do, here is a website with which you will fall in love at first sight. It’s called Cheese Cupid (!?) and it takes you through a discovery experience of the cheese world.

Basically it’s a guide that helps you discovering the best cheese you can eat with each category (and sub-category) of drink (beer, white wine, red wine and liquor). Launched by the Wisconsin Milk Marketing Board the website is simple but well developed and, most of all, extremely useful. Since they started with the idea of Cupid and Love for Cheese, I think they could have dared doing something more, especially in the introduction to the experience.

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Xmas shopping at IKEA

on December 10, 2008 by Martina Comments

Who said you can’t buy a Xmas present at IKEA? Maybe you won’t get something fancy, but if you lack money and ideas I think you should still have a look at the shopping guide they launched in Sweden.

Even if won’t find a present, at least you’ll discover a simple but well done product presentation.

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Crime Medicine made in Sweden

on November 10, 2008 by Martina Comments

Crime Medicine has nothing to do with CSI. Crime Medicine is a campaign launched in Sweden to inform citizens that more than 60 percent of prescription drugs sold on the internet are counterfeit and potentially dangerous, or substandard.

The online experience starts on a fake online pharmacy, but after a few seconds the user is taken to the backstage of the site, to discover the truth that hides behind that e-tailer.

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Feel the flavour

on October 28, 2008 by Martina Comments

I can’t understand a word in Swedish, but I think this website for Mackmyra - the Swedish Whisky, is pretty cool.

What can you tell about a whisky on a website? The show and let people experience approach works better than a thousand words (even if the guy talks a bit too much in the voiceover…). via

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Roll around the world

on September 16, 2008 by Martina Comments

From Sweden a nice website to promote the online travel agency Travellink. It’s an hybrid but interesting project that mixes an ability game with a quiz. Your goal is to race around the world balancing the cube where six different destinations are displayed. By moving the cube you roll the world ball making it bounce against the monuments while avoiding the lighting bolts. Every time you hit a monument your are prompted with a question about the country you are visiting.

It’s an amusing experience, I like it in particular because it challenges the user with a smart navigation system (everything is explained during the loading screens - but of course it’s in Swedish).

The agency is Smedby Digital. Thanks Brita for sharing it and explaining it to me

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Discover your Turbo Gene

on September 4, 2008 by Martina Comments

Anothere cool interactive project coming from Sweden: it’s called the Turbo Gene Test and it aims at discovering your personality as a driver and consequently, the car you should drive.

It’s a simple but amusing experience, very nicely designed with witty questions and interactions that make the website worth a couple of minutes visit. Unfortunately at the end the outcome of the test is a bit too obvious and boring, but maybe it’s me that I’m too demanding.

The agencies behind the project are Lowe Brindfors and Acne Digital.

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HBO Voyeur 2.0

on September 2, 2008 by Martina Comments

At first sight it looks exactly like HBO Voyeur (which is not a good thing), but if you have a better look you realize it’s an enhanced version of the award winning Big Spaceship project.

This website, launched in Sweden by Starring for Atava, an insurance company, actually brings you live action broadcasted directly from the webcams of the users who want to be part of it.

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Viking Line launches Dance Match

on August 24, 2008 by Martina Comments

I love this idea coming from Sweden. Viking Line, a ferry service between Finland, Sweden and Estonia, has launched an amusing website in which it invites users to send a video of themselves dancing in order to find their perfect dance partner.

Together with the video, users have also to submit a rating of their dancing skills in several types of dances from salsa, to disco, to boogie. All the videos are then uploaded in a gallery were other people can admire them and pick their ideal partner. Unfortunately my Swedish is not good enough to explain you exactly how the mechanism works, but I saw there are terms & conditions on the site, so I assume there is also a contest connected to the Dance Match project.

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Siemens interactive showroom

on May 18, 2008 by Martina Comments

From Sweden, a good example of how a kitchen appliance online showroom can become cool. The brand is Siemens, the agency is Ymer, the result is quite impressive.

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