Digital advertising and marketing: only the best ideas worldwide, since 2003

Switzerland gives up its soul [TVC]

on January 7, 2013 by Martina Comments

And here we go again posting selected beautiful films. This one is made in Switzerland, where there is nothing they won’t do to make you enjoy a relaxing holiday. Read more…

File under: switzerland, tvc, video of the day

Accessorize the city

on November 14, 2006 by Martina Comments

From Switzerland, an ambient campaign by Saatchi & Saatchi Simko for Accessorize.

The MINI metro station

on June 15, 2006 by Martina Comments

A very nice outdoor campaign created by Jung von Matt/Limmat (Switzerland) for MINI. found at Coloribus.

File under: mini, switzerland

The Swiss Tourism Board has created a tv-spot “for women only”. The video (opens .mpg) shows a series of good-looking and kind of sexy men welcoming the viewer to the country. As explained on Persoenlich (in German) the campaign idea is to target the wives of the men who will go crazy next June watching the World Football Championship. The campaign will mainly run in Germany and France, but also in other European countries. While your man drinks beer, watches 22 men running after a ball, and yells at the referee, come to Switzerland and enjoy its natural beauties… An unusal but smart idea to promote a country!

File under: advertising, football 2006, switzerland, tv campaign

Uneasy when it gets steep?

on December 20, 2005 by Martina Comments

A great print ad by Advico Young & Rubicam (Switzerland) for Suvretta Snowsports. Copy says:”Uneasy when it gets steep?“.

File under: switzerland

Slow down, cowboy

on October 4, 2005 by Martina Comments

Publicis for TCS/APG (Switzerland). Speeders get faster to their final destination.

File under: publicis, switzerland

Dangerous (but sexy) holidays…

on July 19, 2005 by Martina Comments

I love this TV ad created by Wirz Werbung for Kuoni Switzerland (the travel agency). The tagline says: Holidays in which you forget about everything.

File under: kuoni, switzerland, wirz werbung

The Knorr barbecue season

on July 6, 2005 by Martina Comments

JWT + Hostettler + Fabrikant for Knorr Barbecue sauces in Switzerland. Attention! The Knorr barbecue season has begun. This Knorr’s campaign looks much better than the one they did in Spain… [ad via Persoenlich]

File under: knorr, print advertising, switzerland

More than a newspaper

on June 30, 2005 by Martina Comments

Festland for St. Galller Tagblatt (Switzerland 2005). Copy: “More than a newspaper“. [ads via Werbewoche]

Don’t think. Shoot.

on June 9, 2005 by Martina Comments

Sony’s outdoor campaign in Switzerland (creativity by Fallon). [News via Persoenlich]

File under: sony, switzerland

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