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Maes Beer takes care of the family

on April 8, 2013 by Tim Comments

Maes is a popular Belgian beer and also the 3rd most common Belgian surname. To give all these Belgians called Maes a reason to talk about the beer, they did the obvious: give them some Maes. After all that’s what family is for! Read more…

File under: maes beer, tbwa brussels

Playstation Metro domination

on March 8, 2012 by Martina Comments

Let’s talk media for once. For the launch of the new Playstation Vita portable gaming device TBWA Brussels created an impressive metro domination, transforming the Louise station in the Belgian capital into a football stadium with grass, dug-outs, a euphoric coach and a complete soccer team. The initiative is part of the “The World is in Play” campaign and the creative execution seems to have engaged and amused people quite a lot. However, in my opinion, media is the most interesting aspect of this activation. Read more…

File under: ambient marketing, playstation, tbwa brussels

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