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Tag archives: the red cup

Another “Red Cup” for Starbucks

on December 4, 2005 by Martina Comments

This year Starbucks is again online with its Christmas minisite named “The Red Cup“. Created by Wieden + Kennedy the site presents every day a fresh Xmas related tip. From tree decorating to fire building and ice skating, Starbucks provides you with all the indications to get the best out of Christmas time. The Red Cup is online since the beginning of November, and it’s part of an integrated marketing strategy Starbucks carries out every year during the holidays season. The site features an “emotional” approach and surely delivers an excellent brand experience. On his blog Paul Williams share some behind the scenes of the campaign. Also on AdWeek you can read more about the effort. What is curious to me is that here in Europe the most famous “red cup” is actually the Nescafe one…

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Starbucks: The Red Cup

on December 8, 2004 by Martina Comments

We don’t hear often about Starbuck’s ads, usually they prefer to market their products in other ways, but this time they have decided to take the Christmas season seriously. As Lewis Lazare wrote on the Sun Times about one month ago, Starbucks has run a major Christmas season teaser campaign in the New York Times. The Internet also plays a role in their marketing effort: there is a web film “The Red Cup“, developed by Creature which represents the filmed extension of an idea that is running in the real world in which Starbucks red holiday venti cups have been attached to taxi cabs and unmarked cars. Well done for Starbucks, from no ads to guerrilla and viral marketing, also in the coffee business you need to keep running…

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