Digital advertising and marketing: only the best ideas worldwide, since 2003

You look dumber with your mouth open

on May 25, 2011 by Martina Comments

Love this Tv commercial by Saatchi & Saatchi, Geneva for Otrivin Nasal Spray. I love it because it’s as amusing as nasty. But it’s so damn true!!! Check out the sound effects, they really make the difference.

Faster. Easier. Bingo.

on May 20, 2003 by adverblog Comments

This is the tagline of Yahoo!’s newest campaign to promote its renovated search functionality. The advertising campaign will be run mostly offline, for example with tv commercials created by Black Rocket Euro RSCG. In a perfect “guerrilla-style”, the Internet will also be used as part of an unusual outdoor campaign: Yahoo! has rented a huge billboard in New York City’s Times Square, and for 15 minutes every hour, live search terms will scroll across the screen, highlighting users’ actual searches on the site. Read on the news on IAR.

File under: guerrilla marketing, integrated campaign, tv commercials, Yahoo!

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