Digital advertising and marketing: only the best ideas worldwide, since 2003

Going to Cannes? Just Uber it.

on May 15, 2014 by Jeremy Comments

Uber is offering private jet hire from Paris to Cannes this week - just in time for the Cannes Film Festival.

It works the same way a booking a car - the option appears on your home display. The only difference if that they also give you a call just to check on how you and your friends plan on travelling.

An Uber experience: ride with the DJ

on October 16, 2013 by Jeremy Comments

The mobile app, Uber, has partnered with Afrojack, one of its celebrity advocates to highlight the VIP credentials of the service.

The idea is simple. As Afrojack is taken to his own event in a Bentley Flying Spur, Uber will add Afrojack’s ride to their app service for one hour. Users of the service will then be able to select the option to ride with the celebrity DJ and one lucky winner (plus a friend) will be selected and picked up by Afrojack and taken in the same car and given a VIP ride to, and VIP access at the dance event. Read more…

File under: afrojack, brand advocacy, mobile app, mobile marketing, uber, word-of-mouth

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