Digital advertising and marketing: only the best ideas worldwide, since 2003
Tag archives: viagra
Show, don’t tell
DDB Belgium for Pfizer Viagra, winner of the Gold Lion for best magazine print campaign in the Healthcare & Prescription Drugs category.
Looking for a viral idea for Viagra
Pfizer is looking for new from agencies on below-the-line projects such as guerrilla and viral marketing for its Viagra brand. AdWeek reports today. It will be an interesting challenge, given the fact that the target segment of Viagra is usually not young and therefore not very accustom to viral marketing practices.
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