Tag archives: videogames advertising

Your Mom Hates Dead Space 2

This campaign is quite a few months old, but it’s still worth sharing, as I believe it’s a super strong yet super controversial idea. The principle is simple: if your mother hates something then, if you are a 17 years old kid, you are probably gonna love it. So if you want to promote a violent video-game (Dead Space 2) in a market flooded with similar titles, why don’t you show moms disgusted and horrified by such video-game? Read more…

File under: cyberlions, videogames advertising

In game advertising for videogames

Video games advertising is hot, and will probably get even hotter following the launch of a cross-platform video games ad-serving. The new technology developed by Massive Inc. allows advertisers to simultaneously reach an aggregated audience of gamers through real-time delivery of advertising across an entire network of top-selling video games. The world’s first video game advertising network, provides a new opportunity to deliver dynamic advertising campaigns across a network of titles and genres to reach the 18-34 year old male audience that is increasingly difficult to reach through television and other existing advertising channels. Jay Cohen, VP Publishing at Ubisoft commented:

“Video games have evolved far beyond niche status; they’re now one of the most powerful economic forces in the entertainment industry. With Massive, we can reach our full potential as an advertising medium, helping companies reach today’s harder-to-find young consumers while bringing in our share of advertising dollars.”

File under: in game advertising, videogames advertising