Tag archives: viral marketing

Drink Vodka and find your bride

Revolver Communications and Skive Creative have developed an online viral campaign for Stolichnaya, a Vodka brand. Based on a microsite called “Stoli Brides“, which mimics the many Russian Bride online services visitors can engage in a simulated matchmaking to find the genuine Russian spouse. In the press release Martin Ballantine, Creative Director for Revolver says:

“The light-hearted and humorous creative is a perfect fit for the Stoli consumers and emphasises the Russian roots of the brand - continuing its cult status as the only authentic Russian vodka”

The campaign is aimed at men aged 25-34 yrs, and is being seeded as entertaining and fun content via Skive�s online influencer network. It will also be placed on sites such as Lycos, TTR2 and a network of other viral Blogs and portals, and distributed to a relevant portion of the Maxim email database.

File under: Stolichnaya, viral marketing, vodka

MG Rover launches viral video

Celebrity Emma B stars in a new viral video created by Digital Media Communications to promote MG Rover. The news is reported on Brand Republic while the video can be seen here. It’s funny.

File under: dna, viral marketing

Play Pictionary online

In December, Mattel has launched an online version of its Pictionary. Developed my the agency Flare, the advergame allowed people to make a drawing and then invite three friends to guess what it is. There was also a competition connected to the game, but I believe it’s too late to enter. The

File under: advergame, mattel, pictionary, viral marketing

Download your ‘desktop boyfriend’

More magazine has launched a viral campaign in the UK in which it offers readers the chance to download a desktop boyfriend. The only problem is that you have to dump him after two weeks… A short but intense relationship Have a look at the microsite and decide if it’s worth it…

File under: desktop boyfriend, viral marketing

Looking for a viral idea for Viagra

Pfizer is looking for new from agencies on below-the-line projects such as guerrilla and viral marketing for its Viagra brand. AdWeek reports today. It will be an interesting challenge, given the fact that the target segment of Viagra is usually not young and therefore not very accustom to viral marketing practices.

File under: challenge, viagra, viral marketing

Naked Weapon viral campaign

Revolution Magazine reports that Medusa has decided to go viral in order to promote the movie “Naked Weapon”. There’s a viral game on the microsite that supports ties into offline advertising and promotions.

File under: advergame, medusa, viral marketing

Asics: guerrilla marketing push

Revolution Magazine reports of a new integrated marketing campaign (guerrilla style) launched by Asics to promote its 70s basketball shoe “Fabre”. The idea has been developed by the Dutch Agency BlueberryFrog and features the “Afro Octopus” Fastbreak Olly, as main character in an online slam dunk advergame. The best player will win a pair of the shoes… A “must” for a basketball fan (and player) like me

File under: advergame, asics, Fastbreak Olly, guerrilla marketing, viral marketing

Mazda: targeting thirtysomethings online

Mazda goes online with a brand new viral campaign to promote Mazda 6 range of cars. Brand Republic that Mazda has created two entertaining, web-exclusive film clips that can be download and send friends. There’s also a competition to win a golfing break at St Andrews. As Maria McCullough, advertising and communications manager for Mazda Motors UK, has explained:

“It provides 30-something males with more ‘advertainment’ film content that embodies the essence of Mazda.”

File under: advertainment, mazda, online competition, viral marketing

Alternative marketing for the SHARK WEEK

Buzz marketing agency Interference, Inc. is helping Discover Channel promoting the upcoming 16th edition of the SHARK WEEK. The campaign runs multi-channel and is presented on national print, television, online and billboards. You can find Discovery Channel press release and some “scary” images on PR News Wire.

File under: buzz, multi-channel campaign, viral marketing

Viral marketing is dead…

Wendy M. Grossman, the author of Net.wars and online columist, has an interesting article today entitled: Viral marketing is dead: tell all your friends. She starts talking about a recent meeting run by IAB Uk, than she presents her opinions on online advertising and viral marketing. Even though I don’t agree with everything she says, I believe it’s nice to hear different points of view.

File under: IAB, online advertising effectiveness, viral marketing