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Tag archives: viral

The Mentos KissCam

on May 3, 2008 by Martina Comments

Mentos has launched the KissCam. Web interactivity reaches new levels… Use your webcam to kiss the girl (or the man) in the video.

I can’t decide whether it’s a great viral or just a very silly idea by Perfect Fools and BBH London. What do you think? Maybe it’s both…

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Diesel’s disco dance lessons

on October 17, 2007 by Martina Comments

This video has gone live a few minutes ago… It’s so funny, and the music is also cool. I guess this going to become a new viral hit. What a better way to revive Diesel shoes around the world?

Read more…

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Vigorsol Air Action viral

on March 20, 2007 by Martina Comments

Two years ago I wrote on this blog “Air Action Vigorsol needs viral marketing lessons“. Today I’m glad to see they learnt what a viral video really is. The farting squirrel might not be elegant, but it surely works for word of mouth.

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Schumi goes viral

on November 8, 2006 by Martina Comments

Shell moves into viral marketing and it does it using its most famous testimonial, Michael Schumacher, who recently retired from Formula 1. What will Schumi do next? The answer is in three candid camera videos which are proving quite successful around the Web.

Read more…

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Windows evolves communication

on September 25, 2006 by Martina Comments

Microsoft has recently launched a promotional website for its new Windows Live Messenger application. “Communication evolved” features three funny videos, created by Maverick, which show how difficult life is (or would be) without the new platform. A part from the videos (which everybody call “virals”) the site offers the possibility to download the new software for free (redirecting to Microsoft’s website). As said, I don’t feel such videos are really viral, they are nice and entertaining, and work pretty well to promote the product, but just because they are amusing it doens’t mean they are able to generate word-of-mouth. Sorry for the nasty judgment, but I’m now very picky when it comes to labeling a video as “viral”.

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Clean it up

on July 3, 2006 by Martina Comments

From Slovakia (via AdArena) a super funny commercial for dog owners. You might think it’s just a viral for the Internet, but it has been actually broadcasted on TV. The ad for the Municipality of Bratislava City has been created by Euro RSCG New Europe.

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The Lemmings are back

on January 31, 2006 by Martina Comments

How many hours did I spend as a kid playing the Lemmings videogame? I can’t tell or, better I should not tell… anyway, for anyone with a PSP, Sony has just (re)lauched the game for such platform. A mini-site (full of goodies) created by Greenroom Digital and an online campaign are supporting the launch. A viral is also part of the effort, with a video-clip featuring Lenny the Lemming.

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Advertainment for Nestea Ice

on July 18, 2005 by Martina Comments

Nestlé has launched an advertainment style microsite to promote its Nestea Ice product to a 12-to-24-year-old males audience. Mediapost reports the site is currently getting 2,200 unique visitors a day, but the number should increase as soon as online ads and traditional advertising will kick off. The agency behind this online effort is Juxt Interactive which created a paradisiac graphics, rather fresh and relaxing with an excellent sound design. The site also includes a competition which isn’t available yet forgetting that “Coming soon” or “under construction” disappoint visitors. Of course Nestea Ice tries to drive some word of mouth with a (funny?) video starring El Yielazo, who wants to save the world from hotness. Again, the video soundtrack appears to be the nicest thing to pay attention to. It’s an improbable mix of Mexican and Yoodle music, maybe to help people remembering Nestlé is a Swiss company…

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