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It’s Beaujolais Nouveau time (online)

on November 3, 2005 by Martina Comments

Thursday Nov 17th the 2005 Beaujolais Nouveau will be released on the market and even it’s a wine, and by definition a very traditional product, there is an online campaign to promote it. I love the idea (and I love the Beaujolais Nouveau also). It’s a flashy website, quite interesting to visit to find out more about this excellent wine that every year is able to create a lot of expectations around its new edition (is this the right word? sorry…). There is even a blog, but they probably need some advices on how to run it properly. I’ll be happy to help, in exchange of a couple of bottles…

File under: beaujolais, online marketing, wine

Wine company starts podcasting

on May 26, 2005 by Martina Comments

Random Culture blogs about Centennial Fine Wine & Spirits, a Dallas based chain of liquor stores, who has decided to start podcasting. The first podcast is an interview explaining “How to find the right wine”. Wine companies usually appear to be kind of old-stylish in their marketing approach, but this initiative clearly explains that no matter what’s the product your’re selling, you can be smart in any case. If you’re interested in podcasting, BusinessWeek has an interesting series of articles on the topic.

File under: online marketing, podcasting, wine

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