Tag archives: wireless advergames

What about wireless advergames?

Poste Italiane, the National Italian Postal Service is launching a wireless advergame (with a video clip) to promote its new pre-paid credit card, which is the “son” of an online game featured on Poste.it. The game can be downloaded from an advergames portal as well. The idea of a wireless advergame sounds great also because it’s getting a lot of attention from the media with a positive echo for the branding effect.