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Wrangler Dreaming

on February 6, 2013 by Mark Comments

Welcome to a dream, or is it? Find out for yourself in five beautifully produced interactive artworks, each featuring an iconic look from Wranglers Spring/Summer 2013 collection. The only pesky thing is the 5 different heaving loading screens. Creative: Team Kokokaka

Wrangler Keep True

on July 23, 2012 by Tim Comments

Wrangler and Stink Digital have iterated their series of interactive videos with “Keep True”. This is their Fall/Winter collection experience and as in its predecessors, simple ‘drag and release’ interactions drive the story. Lovely soundscape as well. Read more…

File under: stink digital, wrangler

Wrangler drag & release

on February 27, 2012 by Martina Comments

Wrangler did it again. The new website to showcase the Spring/Summer collection doesn’t disappoint nor gets boring. Like in a movie sequel it’s not easy to repeat success in the digital age, especially when it comes to a website experience. Interactivity is pretty minimal but the drag & release trick proves pretty fun to trigger the storytelling.

The new Wrangler isn’t new

on July 29, 2009 by Martina Comments

Wrangler Europe is online with a new website to promote its Fall/Winter collection. Having worked on denim websites myself, I know I have a very critic approach to these kind of projects. To be honest, I like the idea of a video (catwalk style) presentation, but I miss a deeper level of content to find out more about the product.

I believe the use of video for denim presentation should be considered mandatory from now on. It should really represent the starting point, not the end of a street/fashion project.The Wrangler website looks nice, but also rather flat if you think about some other denim brands digital experiences launched in the last year or so.

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