Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: Yahoo!

There is life beyond Google

on March 1, 2005 by Martina Comments

According to Nielsen//Netratings Google is the leader among search engines, but users have started using other major engines also. A new research (opens .pdf) only a small number of users use only one search engines. Nielsen//Netrating explains that 58 percent of Google searchers also visited at least one of the other top two search engines, MSN Search and Yahoo! Search, showing that even though Google’s market share is dominant today, there is significant opportunity for its competitors to grow.

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Yahoo! the Life Engine

on January 11, 2005 by Martina Comments

Marketers listen up: Yahoo! targets specific online audiences like no other does (or, at least, this is what they say). Medipost says a new print and online campaign will target media buyers and marketers explaining the precision of Yahoo!’s advertising systems. The online campaign is dedicated to Yahoo! as a Life Engine. Developed by WPP’s Soho Square it presents Yahoo! clients wearing t-shirts with specific ad-related messages.

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Football and chips

on June 10, 2004 by Martina Comments

Yahoo! Uk & Ireland and Pringles have partnered to present a special Euro 2004 sponsored section on the portal. Media Week explains the branding exercise will feature on the search engine?s news, scores and photos page for the tournament.

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Troy’s online promotion

on May 19, 2004 by Martina Comments

Brad Pitt’s latest movie, “Troy” is taking advantage of a massive online promotion. What is curious to note is the fact that the portals chosen to support the initiative differ from country to country. In the Uk, Warner Bros picked Yahoo! (see Revolution Magazine), while in Germany and in Italy the campaign is currently running on MSN (read Pubblicit� Italia).

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Yahoo! is looking local

on March 9, 2004 by Martina Comments

With the launch SmartView Yahoo! is going to target the local advertising market. Thanks to the new mapping tool, it will be easier and quicker to find restaurants, movie listings and services. As Mercury News explains, there is an enormous potential market which could be worth between $20 billion and $100 billion. So let’s just wait and see what MSN will do to contrast the smart move.

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Make Money Be Happy (part 2)

on January 27, 2004 by Martina Comments

A couple of weeks ago I’ve already talked about the Make Money Be Happy initiative launched by Yahoo!. Revolution Magazine reports that fortune cookies, branded with Yahoo! Personal Finance will be given away to people visiting Benjys’ shops. Customers going to Yahoo! website will have again the chance to win an healthy weekend in a Spa. The will also be a banner campaign supporting the initiative

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Yahoo! customized ads for The New Yorker

on October 1, 2003 by Martina Comments

Yahoo! is preparing a customized campaign for a specific publication with a series of contextual ads for the Oct. 6 issue of The New Yorker. You can read more about it on AdWeek.

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Teens, Internet better than TV

on July 25, 2003 by Martina Comments

New findings about media consumption by teens and young adults are reported today by MediaPost. According to a research by Yahoo! and Carat North America, teens and young adults consume many different types of media, but the Internet surpasses them all in the amount of time spent, which in an average week is as follows: (1) 16.7 hours online (excluding email), (2) 13.6 hours watching TV, (3) 12 hours listening to the radio, (4) 7.7 hours talking on the phone, (5) Six hours reading books and magazines (personal, not scholastic). In the article you can also find further interesting figures presented by Yahoo! at the “Born to be Wired” conference for marketers.

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Yahoo! will buy Overture… and then?

on July 15, 2003 by adverblog Comments

Yahoo! will buy Overture. I’m telling you no big news. But as a blogger I’m “committed” to provide you with further information and perspectives so… Here a two articles published today that present the possible consequences of the fact above mentioned. One is on Business Week and talks about Yahoo! and its competition with Google (Why Google Should Be Worried) and the other is on IAR and focuses on how will MSN affected by Yahoo!’s move on the market (Yahoo! Overture Combo could hurt MSN). Of course, you can get it all in one, just go on Reuters: Overture Deal Raises stakes for Google and Msn.

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Yahoo! Predicts Better Sales and Profit

on July 10, 2003 by adverblog Comments

Ching ching! Yahoo! coins it in! Many web sites are talking about Yahoo!’s profit posting. Personally, I liked’s article, not only for its nice title, but also because it reported interesting analysts opinions on the fact, especially for what concerns its partnership with Overture. However, if you want to know more about the financial aspect of the story it you should read the article on the Washington Post.

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