Tag archives: yankee group

Women play, men pay

Fifty-eight percent of U.S. mobile gamers are women, compared to 42 percent who are men, according to the recent Yankee Group U.S. Mobile Entertainment Survey. In addition, 29 percent of male mobile gamers purchased games compared to 17 percent of women. Michael Goodman, Yankee Group Media & Entertainment Strategies senior analyst explains in the press release:

“Our survey clearly disagrees with the common stereotype that men, especially young men, are the most ardent mobile gamers. The largest market may be getting the least attention in a space that’s increasingly competitive. This could be important news for games manufacturers and other content providers making large investments in game design and marketing programs that target men and adolescent boys.”

File under: mobile gaming, yankee group