Fleet Commander is the result of a 3 year long project at the Electronic Visualization Laboratory by computer science grad student Arthur Nishimoto. It turns an already impressive 20-foot multitouch screen into a gigantic strategy game.
Felix Meyer, Pascal Monaco, Torsten Strer are the brilliant minds behind “The Ultimate Hitch Cookbook”, an animated book containing the recipes for Alfred Hitchcock’s classics.
We Miss You is a cool social campaign from three German film students. It deals with the relationship between humans and nature by asking an exceptional question: “What if nature cares for us or even misses us?” The online short film is intruiging and has a clear message: nature misses you.
Sometimes, maybe often, hopefully not always, Young Lions and Future Lions projects might be more interesting and innovative than the “big” Lions. For example, I love Netflix Places by Gabriel T Garcia and Felipe Sampaio of the Miami Ad School in São Paulo.
Pretty powerful Student Project coming from the Miami Ad School in Madrid that just won the Golden Pencil at the D&AD Awards. Working in a charity is not fun. And the people who work for Oxfam would rather enjoy their hobbies or pursue their dreams. But they have a mission to accomplish. And as long as there are reasons for Oxfam to exist, they will not give up their jobs.
Time to share a new Student project. This is an idea for Diesel that would allow brand fans to create customized t-shirts featuring their favorite playlist inside a QR code.
Pretty amazing anamorphic typographic installation by graphic design student Joseph Egan of the Chelsea College of Art & Design.
The Heineken bottle opener connected to Facebook is just a (brilliant) student idea. But the fridge connected to Twitter is freaking reality. Yes, there is a fridge out there that sends a tweet out every time you open it. The idea comes from Brazil and has the goal to remind people to drink water more often. Read more…
Recruiting the best people is tough. And often it’s even expensive. So if you are an agency, sometimes just being yourself, meaning being creative, is the best way to attract new talents. After posting about Dare Digital a last week, today we have another great example of creative digital recruitment, that even involves a smart, alternative use of a media. Read more…
In The Student Corner we have been posting quite a few projects by students who are ready to move into the advertising world. Lots of smart, creative ideas that I’m sure are attracting the attention of several agencies. I bet some of these students will be offered internships and ideally jobs by more than one agency. How to choose the right agency? And what if instead of you pitching your work to the agency, is actually the agency coming up with a digital project to get your attention and hire you? Read more…
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