Even if you don't like the music of OK Go, you have to give them credit for the creativity of some of their videos, including the classic and iconical "Here it goes again".
These days they bring some magic again with the video for the first single ("This Too Shall Pass") of their new record. Looks like a single-take, which is amazing, and even if it weren't, who cares, almost a million views in three days speaks really well about it, check it out:
Oh, and also featuring some making-of videos: 1, 2, 3 and 4
Then, as always happens when a new "platform" is being so frequently used, somebody gives it a twist and bring the dynamic into ad world, as the smart guys from Poke London did for French Connection (a so-called high street fashion brand) and its blog called Manifesto. Seduce a woman at Chatroulette! and send the proof of that to win a 250 pounds voucher.
This promo was then objected by some women, claiming that they also wanted the right of earning the voucher, so the rules were "corrected", women can participate... but they also have to seduce a woman. Smart and a bit of punk, just as Chatroulette!
This action done by Jung von Matt Berlin is simply wonderful, involving a film audience inside the film through a cell phone, so brilliant and engaging:
I had mixed feelings when i finished my visit to this site this morning, because in the end i was asked to pay USD 2$ (i was willing to) to continue the story but i couldn't because i don't have an american iTunes Store account (mine is from Spain), so i felt really frustrated.
On the other side, i thought about the fact that i had happily spent the previous 15 minutes browsing this violent yet funny interactive movie called Bank Run that tells the story of Evan, a financial analyst that gets involved in a scam organized by the company he works for, his girlfriend kidnapped and, in general, all the film cliches from movies where the main character has to escape from something and not knowing why.
Really well done and with little interactions that breaks the linearity of the story without becoming a "game" itself, this project from Silk Tricky is definitely worth the 15 minutes i spent being there. Go take a look, and the story continues on iPhone, hope you let me know how it ends! :)
After the progressive Honda Shine ad on Vimeo, I expected to see similar ads pop-up really quick. But either it didn't, or they just didn't reach me, because it's almost a year later when I found this great Frito Lay Dips ad (via @truifella). If you have any other great examples, please share them in the comments below.
This new McDonalds commercial from the US stereotypes people from the Netherlands, and their supposed paying etiquette, in order to promote their new Double Dutch burger. Even though (for me as a Dutch citizen) it's quite an unusual and provoking approach, I still had a laugh.
Sweet via creativereview Director Chris Cairns has teamed up with Beardyman and holographic projection experts Musion to create a live performance based on his Neurosonics Audiomedical Labs film, which features a number of disembodied rapping heads...
Aren't we tired of campaigns based on UGC? I would say YES, but probably consumers have a different opinion, especially if you offer them to appear on TV as a reward for the (silly) things you ask them to do. In Australia, for example, GPY&R Melbourne challenged its audience to eat a Picnic in the space of a :30 commercial break. People filmed themselves and uploaded the videos on www.itsnopicnic.tv.
The best videos have become part of the Picnic TV campaign, and have gone on air. According to Picnic PR people, over 200 different videos have been broadcasted on TV. The lesson for me here is pretty simple. You don't have to be innovative to be successfully creative. You just need to give people what they want. And, for the time being, it looks like visibility is still on consumers' wishlist...
My next dog will have a Twitter account. So silly but so cool this iPhone application which is about to be released in Japan: it translates your dog's barks into "human" language, and it automatically tweets them to the world.
Social networking for dog (owners). I'm curious to see which topics will generate buzz in the dogosphere... I know how crazy you can get if you have a dog. And you are a geek :-)
Due to the way that clients conduct pitches in Belgium, some of the top agencies out there (enlisted at ACC) decided to close their websites, in some sort of virtual strike; you can start reading about the reasons by clicking here. Whether if you consider that the reasons are right or not, i love the fact of the oneness coming from this action, hope it is for good, good luck!
Google Street View is now on the sky slopes of Vancouver. You can see the venues of the upcoming Olympics and experience the slopes from the snowmobile Street View. So cool!
It's a weird day today posting about campaigns from our competitors... Anyway, after Puma, check out what Adidas has done in basketball. An interactive video taking great advantage of Youtube's feature.
You can play with Dwight Howard slam dunks, make him fly higher or run faster or slower and therefore missing or completing the dunk. Quite nice also the possibility of changing the camera angle.
