This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called “La Flânerie” (“Wandering”) which takes us on a poetic walk through the cobblestoned streets of Paris.
With the release of Fifty Shades of Grey I thought it would be interesting to take a look at the brands piggy backing the film launch and the conversations around it. Let #FiftyShades of advertising begin… Read more…
Humans are so ingenious at adapting to inconvenient situations that they are not often aware that they are doing so. Think vending machine. People need to bend down to get a can of soda, simply because it’s easier for the machine to use gravity to drop a can into a bin at our feet than to deliver it at a waist high into our hands. Machine wins, we lose.
The One Show deadline is fast approaching – enter now at enter.oneclub.org. Industry heavyweights lend their voice and humour to show the ROI of winning pencil
Ted Royer, Droga5 : improved communication skills
Droga5‘s latest ad for Ad for Android is cuter than cute. Unlikely animal pairings are used to celebrate the new Android brand platform “Be Together. Not the Same.”
Only 2% of Danish men love Valentine’s Day. Danish agency RBLM is testing the blood of men to see if they can change that. Does it actually make you happier and more energized when you think about love? Read more…
Here are my picks for #SB49.
Weight Watchers surprised with a breaking bad approach to breaking unhealthy eating addictions. Great read about the approach on Adage. Nice tagline “Help with the hard part”. You can also see the other ads done by Wieden+Kennedy under this new brand platform on La Reclame.
Intel is back again with the 4th season of the ‘Inside Films’ series. The latest social film is titled “What Lives Inside” and this time the collaboration is between Intel and Dell (rather than Intel and Toshiba). The agency behind it all is Pereira & O’Dell.
José Mourinho, the Chelsea manager, is the top star of the latest TV ad for Top Eleven, a free online soccer manager game developed by Nordeus. It’s one more gaming company that is moving marketing funds to TV advertising. Publishers like King (Candy Crush) and Supercell (Clash of Clans) were the first to enter this space, followed by Machine Zone and other successful mobile developers. These gaming giants are in constantly trying to expand their user base and TV seems to be untapped space that provides bigger audience.Directed by B-Reel.
Amex doesn’t stop when it comes to small businesses. To raise awareness and promote local business across America, it partnered with design agency HUSH to create a gestural interface called “Shop Small.”
Shop Small features items and in-store experiences across stores in the area, fostering discovery. The screen allows users also to create wish lists, browse specific product types and connect their wishlist to their phone or print them out at the spot.
Via Video Edge.
Follow me on Medium.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy