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New SoDA report launched

19 hours ago by Jeremy Comments

The next edition of The SoDA Report – the first for 2014 has just been released.

This issue of SoDA’s biannual trends publication, explores the concept of value. The human is placed at the heart of this issue and is used to explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? Read more…

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Race your own track

3 days ago by Tim Comments

If you like racing games, what’s better than racing your own totally unique track? A track only you can create, at the flick of your wrist? Kia Europe introduced their high performance model pro_cee’d GT with a game that lets you create the course. Simply by moving your smartphone, whichever way you want. And then challenge your Facebook mates to race against you through these mad contraptions.

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SXSW goes to London

3 days ago by Tim Comments

Well, not literally. But spirit and insights from last month’s Uber-conference SXSW in Austin keep on travelling across the globe. Creative Social (which I am a member of as well) recently hosted a stellar line up event in London. They called it ‘Mini Austin‘ and if you couldn’t make it to either, please read on. You’ll dominate the next ‘blue-sky meeting’ with some killer-lines like ‘immersive co-creation’ and ‘long form content play’.

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Dove’s miracle beauty patch RB-X

3 days ago by Jeremy Comments

Another Dove Real Beauty story is getting some impressive views and also some debate. The 4 minute film touches on the same theme of self-esteem but does so by developing an imaginary beauty patch called RB-X that miraculously makes women more beautiful by wearing it. The result is 2 weeks of video diaries showing the transformation in confidence and feelings of beauty. The twist in this tale is that the patch is actually a placebo. Read more…

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Food Porn : sexy advertising

6 days ago by Bridget Comments

To end the week on something light, let’s look at 2 campaigns that take FMCG brands into the online world of porn and late night chat lines.  Oasis has launched a spoof of YouPorn.com called YouPomm (quick translation: pomme = apple in French so there is a cute fit for the fruity soft drink brand).  The agency was Marcel in Paris.

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Beat the Drones Subaru

1 week ago by Mark Comments

I’ve been waiting for an ad that uses drones – here it is. Pretty cool new ad from Subaru that use heaps of drones to create an obsticle course for the new WRX. The commercial features dozens of flying helicopter drones with red lights that create a continuously changing track as the Subaru drives on. I’m sure we will see many more drone ads this year. Read more…

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Your brain on princess Vs Your brain on engineering

1 week ago by Bridget Comments

GoldieBlox (the toy company out on a mission to inspire the next generation of female engineers) have just released a timely spoof of the 1987 “This is your brain on drugs” PSA as we ramp up for Easter.  The GoldieBlox spot dramatises the difference between a brain “on princess” and a brain “on engineering”. #GirlPower

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A poster that plays music on your iPhone

1 week ago by Bridget Comments

Grey London has unveiled the latest execution of its Sound of Taste campaign for herb and spice brand Schwartz.  A Bluetooth-enabled ‘sonic’ poster invites the viewer to Feel the Flavour.  Sixteen different herbs and spices have been translated into musical chords and the conductive inks on the poster enable you explore those sounds with your fingers, playing back the chords on your iPhone.

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Five social kingdoms. One throne.

1 week ago by Jeremy Comments

How do you talk to a digital audience about something quite technical and geeky? Hootsuite have pulled off a very good example of how to be timely and relevant by appropriating the opening sequence of Game of Thrones to promote their social enterprise solution.

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Night Walk In Marseille with Google via 72 and Sunny

2 weeks ago by Mark Comments

Explore the sounds, streets and soul of Marseille with Google via 72 and Sunny Amsterdam. “Night Walk” takes you on an immersive journey through lively Cours Julien, a neighbourhood of Marseille famous for its unique atmosphere and street art. Listening to your guides Julie and Christophe, you can wander around the vibrant streets as if you were really there, thanks to 360-degree panoramas. Read more…

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