Digital advertising and marketing: only the best ideas worldwide, since 2003

Marni at H&M by Sofia Coppola

3 days ago by Martina comments

One of the great things about H&M creating special collections with high-end fashion brands is that the advertising of such co-labs is usually as beautiful as the collection itself. The latest commercial has been directed by Sofia Coppola. Read more…

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The notebook that became a love letter

3 days ago by Martina comments

Possibly one of the sweetest and nicest promo pieces for Valentine’s Day I’ve ever seen. And possibly a sign that the creative “war” between Field Notes and Moleskine has officially begun. After a lot of recent great videos by Moleskine, FN fights back with a lovely little artwork. Read more…

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An annoying great work

4 days ago by Martina comments

As someone commented on Vimeo, this is an annoying great work. What happens to your brain when you get an email, an sms, a phone call, a Facebook message and two tweets all within about 5 seconds of one another? This creative re-interpretation of such event will show you. Read more…

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Switch Channel – Move Homes

4 days ago by Tim comments

When property prices slumped in the United Arab Emirates, moving & storage company ‘The Box’ wanted to stand out with their TV ad. They wanted to demonstrate how easy and worry-free it is to move with them. Their idea: moving with us is as easy as switching channels on your remote.

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Heineken Serenades for Valentine’s Day

5 days ago by Mark comments

Wieden+Kennedy Amsterdam is helping to ignite romance this Valentine’s Day with the launch of a fun new Facebook application called ‘The Serenade’. Read more…

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Grannies call you on Sweater Day

6 days ago by Tim comments

WWF and supermarket chain Loblaw wanted to raise awareness among Canadians for National Sweater Day on Feb.9th. On this day you are to turn down the heat and put on a sweater. In support of this day, The Granny Call Centre was set up– where you can sign up to get a call from a real Granny, reminding you to put on some knitwear. Read more…

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Merry Paycheck

1 week ago by Tim comments

This past Christmas, Norway’s DNB bank wanted to leverage their sponsorship of the famous Norwegian Broadcasting Boys Choir. Their agency ended up recommending a very unusual media choice: their telebanking menu. Read more…

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AXE – The Cleaner

2 weeks ago by Rocco comments

In Argentina, AXE runs an interesting online campaign featuring The Cleaner. This guy makes sure no evidence is left behind after that very wild night. The campaign is completely video based, and starts with a 3-minute long adventure. Read more…

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OOH advergame by BMW

2 weeks ago by Martina comments

Very interesting interactive campaign by BMW in South Africa. For the launch of the new 1 series car, they’ve attracted and engaged consumers with a racing game projected on buildings and scaffoldings. The fun thing is that consumers had the chance to join the game by connecting their iPad to a dedicated Facebook app. Read more…

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Net A Porter Window Shopping

2 weeks ago by Tim comments

To celebrate the launch of ‘Karl’ by Karl Lagerfeld, a range available exclusively at Net-a-Porter, the online fashion giant produced a real window shopping experience. Fashionistas are invited to come to shop fronts in Paris, New York, London, Munich and Sydney. There they can use the Net-A-Porter mobile app to scan, inspect and buy the hottest items. Read more…

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