Digital advertising and marketing: only the best ideas worldwide, since 2003

The Scratch Banner

6 days ago by Mark Comments

Nobody likes clicking on banners… well maybe media agency types. As they say – Scientific stats show you are more likely to climb Mount Everest or survive a plane crash than click on a banner ad. It’s always nice to see some simplicity in a banner that doesn’t take you out to some shit site that had nothing to do with the messaging. I like this one as it adds a bit of fun. Read more…

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Apple iPad What Will Your Verse Be?

1 week ago by Tim Comments

What do Jason, community activist and organiser of the Slow Roll cycling in rejuvenating Motor City Detroit, and Chinese Yaoband rocking out in front of The Great Wall (not the car) have in common? They use Apple iPads to make it happen. Check these latest Apple ads as they gently whisper to us: Stop browsing Pinterest – organise a movement, start a band. What will your verse be? Read more…

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Lidl Fan Cup

1 week ago by Tim Comments

This FIFA World Cup in Brazil has enthralled billions of people with football drama, tears and glory. During this spectacle those hungry for more and who were maybe better at foosball (table football) were able to play a facebook-connected version of it. Welcome to the Lidl Fan Cup. Read more…

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Brands plus Bands equals Selling Out?

1 week ago by Tim Comments

From Jack Daniels comes an interesting documentary on bands and their approach to making what they love. And not starve or sell out. But is it even possible to sell out these days when fashion, music and art all get heavily supported by advertising? Read more…

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ASICS Kerri Cannon In Your Face

2 weeks ago by Mark Comments

For this year’s World Series Of Beach Volleyball, ASICS gave fans, both at the event and at home, a chance to experience the power and accuracy of ASICS elite athlete, Kerri Walsh Jennings. How? With the Kerri Cannon, a remote-operated spiking machine that offers those (teams of two) brave enough to face it, a small taste of what it feels like to play against an elite player like Kerri and possibly cop a volleyball to the face Read more…

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Taxi Stockholm launches interactive tourist guide

3 weeks ago by Mark Comments

In cooperation with Swedish ad agency King, Stockholm’s biggest taxi company, Taxi Stockholm, has just released a new type of tourist guide based on GPS data from millions of taxi journeys around Stockholm – Taxi Trails. Read more…

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Stop. Think. Respect.

3 weeks ago by Mark Comments

‘Stop. Think. Respect’ is an ongoing beyondblue campaign which highlights how discrimination can impact mental health. Where the first iteration in 2012 focused on discrimination of GLBTI people with a powerful video that drew parallels between being bullied for being gay and being bullied for being left-handed, the campaign’s second phase — launched with a video this morning — highlights the compounding effect that casual racism has on the mental health of Aboriginal and Torres Strait Islander people. And it’s quickly picking up speed on Facebook. Read more…

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Playboy Generation

on July 24, 2014 by Mark Comments

Body Sprays. Lynx/Axe getting a run for their money… After promoting Playboy VIP and Super Playboy, DDB Paris was asked to promote another new range of products, Playboy Generation. It’s a bit funny. See the ads below. Read more…

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The unfortunate clementine: from bastards to beauties

on July 22, 2014 by Jeremy Comments

How wonderful would it be if supermarkets could encourage healthy eating, at a cheaper price and in a way that helps the environment too? Well French chain Intermarche and agency Marcel have pulled it off with an inspiring case study video that tells the story very well.

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End of the World via Social Media

on July 13, 2014 by Mark Comments

Australian end of the world movie These Final Hours is teasing audiences with a campaign which shows users what their friends might say to them on social media if the apocalypse was imminent. Once consumers grant These Final Hours permission to access their Facebook data, it creates a series of personalised feeds, apparently from their friends. Read more…

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