Digital advertising and marketing: only the best ideas worldwide, since 2003

Ever wondered how your selfie would look in thread? This machine is the answer

1 week ago by Ana Comments

The amazingly talented guys from Breakfast NY are very hot right now. Every major advertising & technology publication (see write-ups here, herehere and here) and then some reported on the much anticipated unveil of their massive thread machine they developed for Forever 21.

Breakfast is known for thinking differently. It is also known for coming up with ideas that connect hardware and software like no one else. This latest venture works like this: if you happen to be a fan of Forever21 (and if so, you would find yourself in the company of its 7m and counting Instagram followers) or even if you are just into seeing your selfie turned into a massive thread mosaic, you can just tag your photo #Forever21ThreadScreen and the machine will automatically pick it up. It will then turn it into a colorful tapestry.

You can see how it works in real time here, and hear Andrew Zolty, Breakfast’s co-founder and chief creative officer AND the sweetest and smartest guy around, speak about the project.

This fills my coolness quota for a month. At least.

Follow me @andjelicaaa

Cannes Cyber Lions Winners

on June 25, 2015 by Mark Comments

Was great to see the winners from the Cannes Cyber Lions today. Following a definite trend this year the Grand Prix had a female empowerment theme which is great to see. 5 other Grand Prix had a similar theme. See below for the case study vids of two of the best in Cyber What was your favourite? Read more…

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The tools from Hyper Island

on June 8, 2015 by Nikolaj Comments

While Adverblog posts are usually about the best digital advertising, this is a post on some of the tools – actually a lot of them – that you might use in your process to create great work. Read more…

Imagine if your bathroom could talk

on May 2, 2015 by Mark Comments

Toilet paper ads have never been this funny. The new campaign for Quilted Northern, “Designed to be Forgotten,” features no actual actors on camera. In each of the three spots, a male narrator introduces us to an inanimate object: a toy alligator, a rabbit figurine and a framed photo of “great-grandpa Thaddeus.” Each of them must bear silent witness to the unpleasant events unfolding at a nearby toilet. Funny stuff. Agency is Droga5 NY. Read more…

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Using DNA Testing to Put a Face to Litterbugs

on April 23, 2015 by Mark Comments

Ogilvy & Mather Hong Kong has launched a city-wide campaign for the Hong Kong CleanUp Initiative. The campaign, entitled ‘The Face of Litter’, has launched in conjunction with Global Earth Day, and it’s awesome. Read more…

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Happy Nike Air Max day

on March 27, 2015 by Bridget Comments

It’s the last few hours of Nike Air Max day (March 26).  Sneaker heads around the world are celebrating the iconic sneaker from 1987.  Here is a very cool project from Grey London ECD Dominic Goldman who has made a sculpture of the shoe using a mix of 3D printing and special dyed concrete.  I’m not a sneaker head but I would like to have a pair of these. Read more…

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Pepper Hacker kills your Wifi

on March 27, 2015 by Tim Comments

Frustrated mums will rejoice at the prospect of pausing mobile phones, apps, wifi and TV screens, all in one go. Watch what happens when a pepper jack becomes the magic wand for reclaiming family meal times.

Read more…

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Hermès aerial ballet

on February 23, 2015 by Bridget Comments

This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called “La Flânerie” (“Wandering”) which takes us on a poetic walk through the cobblestoned streets of Paris.

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#FiftyShades of advertising

on February 11, 2015 by Bridget Comments

With the release of Fifty Shades of Grey I thought it would be interesting to take a look at the brands piggy backing the film launch and the conversations around it.  Let #FiftyShades of advertising begin… Read more…

What a dancing traffic light can teach us about advertising

on February 11, 2015 by Ana Comments

Humans are so ingenious at adapting to inconvenient situations that they are not often aware that they are doing so. Think vending machine. People need to bend down to get a can of soda, simply because it’s easier for the machine to use gravity to drop a can into a bin at our feet than to deliver it at a waist high into our hands. Machine wins, we lose.

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