Digital advertising and marketing: only the best ideas worldwide, since 2003

The unfortunate clementine: from bastards to beauties

4 hours ago by Jeremy Comments

How wonderful would it be if supermarkets could encourage healthy eating, at a cheaper price and in a way that helps the environment too? Well French chain Intermarche and agency Marcel have pulled it off with an inspiring case study video that tells the story very well.

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End of the World via Social Media

1 week ago by Mark Comments

Australian end of the world movie These Final Hours is teasing audiences with a campaign which shows users what their friends might say to them on social media if the apocalypse was imminent. Once consumers grant These Final Hours permission to access their Facebook data, it creates a series of personalised feeds, apparently from their friends. Read more…

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Is the game swayed by where the team stays?

2 weeks ago by Ana Comments

TripAdvisor thinks so. In a bit of genius marketing, TripAdvisor tapped into its own powerful community to predict who’s going to win the World Cup. By analyzing reviews of the accommodations for each team, Trip advisor assesses how ready & rested the players will be for their big games. Called the Hotel Cup, it’s a super-fun spin on the wisdom of the crowds. And who knows, maybe there’s something in it. Sports gamblers, take note.

Follow me @andjelicaaa

Strategy Deck of Cards: Pick Yours

2 weeks ago by Ana Comments

Moscow-based comms strategist Ilya Petrov created a deck of cards. Besides being entirely digital, this deck of cards won’t be good for poker. But it is good for strategists everywhere: Ilya collected the strategic wisdom of his generation and packaged it into a neatly organized, compact information. You need it, trust me.

Download the deck here & see more about the project here.

Follow me @andjelicaaa

Taxi Drama

3 weeks ago by Ana Comments

If you live in NYC, you get plenty of cab drama on a daily basis. But if you are from Belgrade, Serbia, this is probably the last place to look for any sort of drama. That is, unless you are into Shakespeare. McCann Belgrade created a series of 3 short videos featuring unsuspecting passengers being exposed to monologues from Shakespeare and Dostoyevsky by their cab driver. Read more…

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When did doing something ‘like a girl’ become an insult?

3 weeks ago by Jeremy Comments

Purposeful branding has been a big theme over the last few years. The inspiring presentation from Bridget posted yesterday showed many examples where brand behaviours are aspiring to serve the world at the same time as growing business.

A small CPG/FMCG company called Proctor & Gamble have recently taken on self-esteem in an excellent effort for Always. Read more…

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2014 Cannes Review : Big Emotion trumps Big Data

3 weeks ago by Bridget Comments

After looking through the winners this year at Cannes, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.

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The Hitchcock Obsession

3 weeks ago by Mark Comments

A digital experience created as a tribute to Sir Alfred Hitchcock and Mr Christian Louboutin (the shoe dude). Find the hidden Hitchcock and unlock secret Louboutin shoes. It’s pretty heavy loading so allow some time Read more…

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Seven Digital Deadly Sins

3 weeks ago by Mark Comments

An engaging deep-dive into the seven digital deadly sins. With rich layers of information, including live action video, articles from The Guardian and user-generated statistics. In the end we are all sinners. Read more…

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Cannes roundup podcasts by @Contagious

on June 24, 2014 by Bridget Comments

At first I was surprised by what seemed like a low-tech choice of radio/podcasts by Contagious Magazine to deliver their Cannes roundup. However, after listening to all 5 episodes I think it’s a great choice.

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