Digital advertising and marketing: only the best ideas worldwide, since 2003

Happy Nike Air Max day

4 days ago by Bridget Comments

It’s the last few hours of Nike Air Max day (March 26).  Sneaker heads around the world are celebrating the iconic sneaker from 1987.  Here is a very cool project from Grey London ECD Dominic Goldman who has made a sculpture of the shoe using a mix of 3D printing and special dyed concrete.  I’m not a sneaker head but I would like to have a pair of these. Read more…

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Pepper Hacker kills your Wifi

4 days ago by Tim Comments

Frustrated mums will rejoice at the prospect of pausing mobile phones, apps, wifi and TV screens, all in one go. Watch what happens when a pepper jack becomes the magic wand for reclaiming family meal times.

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Hermès aerial ballet

on February 23, 2015 by Bridget Comments

This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called “La Flânerie” (“Wandering”) which takes us on a poetic walk through the cobblestoned streets of Paris.

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#FiftyShades of advertising

on February 11, 2015 by Bridget Comments

With the release of Fifty Shades of Grey I thought it would be interesting to take a look at the brands piggy backing the film launch and the conversations around it.  Let #FiftyShades of advertising begin… Read more…

What a dancing traffic light can teach us about advertising

on February 11, 2015 by Ana Comments

Humans are so ingenious at adapting to inconvenient situations that they are not often aware that they are doing so. Think vending machine. People need to bend down to get a can of soda, simply because it’s easier for the machine to use gravity to drop a can into a bin at our feet than to deliver it at a waist high into our hands. Machine wins, we lose.

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What’s the ROI of a @oneshow pencil?

on February 11, 2015 by Bridget Comments

The One Show deadline is fast approaching – enter now at enter.oneclub.org.  Industry heavyweights lend their voice and humour to show the ROI of winning pencil

Ted Royer, Droga5 : improved communication skills

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Droga5 takes cute to a new level with Friends Furever

on February 8, 2015 by Bridget Comments

Droga5‘s latest ad for Ad for Android is cuter than cute.  Unlikely animal pairings are used to celebrate the new Android brand platform “Be Together. Not the Same.”

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The Valentine (blood) Experiment

on February 5, 2015 by Nikolaj Comments

Only 2% of Danish men love Valentine’s Day. Danish agency RBLM is testing the blood of men to see if they can change that. Does it actually make you happier and more energized when you think about love? Read more…

#Superbowl standouts

on February 2, 2015 by Bridget Comments

Here are my picks for #SB49.

Weight Watchers surprised with a breaking bad approach to breaking unhealthy eating addictions.  Great read about the approach on Adage.  Nice tagline “Help with the hard part”.  You can also see the other ads done by Wieden+Kennedy under this new brand platform on La Reclame.

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Lights. Camera. Tablet! > Intel is back with 4th social film

on January 28, 2015 by Bridget Comments

Intel is back again with the 4th season of the ‘Inside Films’ series.  The latest social film is titled “What Lives Inside” and this time the collaboration is between Intel and Dell (rather than Intel and Toshiba).  The agency behind it all is Pereira & O’Dell.

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