Brand content that’s baked into the product

We see a lot of brand content that promotes a product or shows the experience or lifestyle around using a product — but what I like here is that the brand content creates a new reason to use the product (in this case the Gothenburg tramway).

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Autodance : every advertiser’s dream

Every advertiser’s dream – create a service that people actually want to use to in order to create their own content about your product and share it with all their friends.  The trick with this kind of approach is often brand relevance.  What I like about this launch campaign for “Just Dance 3″ is that the user generated content is so strongly linked to the product experience itself which is inherently social, (a little silly), but fun .

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Dolce & Gabbana YouTube Channel

Branded YouTube channels are getting much nicer these days. Tradition meets innovation: the new Dolce & Gabbana YouTube Official Channel is pretty cool for the brand. The channel picks up on the look and feel of the Dolce & Gabbana world.

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Video of the day: Surfing in New Zealand

Eugene Tan is a blogger and surfer based out of Sydney. His daily updates about Bondi have become a daily dose of surf culture for around 50k on facebook. He recently took a trip across the pond to New Zealand (sponsored by Land Rover) and made this mini documentary.

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Ad people vs Normal people [infographic]

Ever wondered if we ad folk live in a bubble? This infographic explains it all. haha Read more…

Video of the day: Inside the New York Times ‘Lively Morgue’

Get access to the basement of the New York Times and sneak into the Lively Morgue, the archive of all newspaper clippings and an extensive photo library. Great, fascinating short documentary by the Tumblr team explains how the technology that has threatened to kill the morgue may also save it. Read more…

Ad agency launches App instead of campaign

To celebrate it’s 20th anniversary, Taxi is giving something back to the people of Montreal.  It’s great to see an agency do something for and with a community – and the advertising that goes around it is great too.  This generous act will no doubt be repaid with ‘award gold’.

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Peeing in the right pot

Behavioural economics seem to be creeping into more and more advertising campaigns as we see the shift from pure messaging to the creation of experiences.  I love this example from Waternet (Amsterdam water supplier) who set out to stop guys peeing into the canals during Queen’s Day.

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The EVOC Indestructible Billboard

Outdoor sport brand EVOC wanted to highlight the protective nature of their backpacks. Publicis Munich created an “Indestructible Billboard” where people could experience the shock absorbing effect of EVOC’s backpack. As the billboard was also connected to Facebook, the people test-punching the backpack were photographed and uploaded to the brand’s facebook page.

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Archifon lets angels sing

This installation in the Olomouc chapel (Czech Republic) makes great use of projection mapping. Instead of simply watching an impressive choreography of optical illusions, Archifon’s audience can participate via laser pointers. Aiming at individual figures and architectural elements creates light and sound, letting the visitors be collaborative, audiovisual composers. This kind of interaction should be applied more and could lift projection mapping out of the ‘yesterday’s novelty’ category.

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