Despite the complicated sounding meta execution here (is it a spoof? is it an ad?), I really like this spot. Germans have become incredibly good at poking fun at themselves, and this self-depreciating cultural tendency goes all the way to advertising. The ad (it is actually, an ad) is for the currently ongoing Mercedes Benz Berlin Fashion Week and the handsome gentlemen starring in it is Justin O’Shea, buying director of My Theresa, a fashion retail site which, if you don’t know of, you gotta check out asap. Also making a cameo: Chipperfield brothers and fashion editors Veronika Heilbrunner and Julia Knolle. Enjoy.
Tiffany launched its first-ever same-sex marriage ads, featuring real-life couples. It shouldn’t surprise us that one of the most famous engagement & wedding ring brands started targeting the same-sex market, but for whatever reason, it feels incredibly new. A simple Google search reveals more than 12 million results in just a week since the ad was announced, with a ton of press interest. Some call it revolutionary; others protest that it was high time for a jeweler to recognize this incredibly large and lucrative market. On the latter point, regardless of the cultural influence of its latest campaign, Tiffany displayed some serious business savvy. Why limit yourself just on one part of the increasingly exuberant nuptials market when you can have it all? I expect other jewelery brands soon to follow, which of course can only be a good thing.
Follow me @andjelicaaa
It’s not that easy to successfully teach kids about the risks of social media and online behaviour without totally freaking them out about all the potential dangers and threats. Leo Burnett Change tackles the problem with a TV & digital campaign aimed at informing parents of eight to 12-year-old children, featuring two animations that will be shown on prime time TV and digital spaces until February.
It’s nice to see an emotional output for the tons of Nike+ data tracked each day in the form of a beautiful one minute animation by mcbess. As well as celebrating a great year of achievements in 2014, Nike is throwing down the challenge to make 2015 even better.
Love to you all
Publicis Groupe CEO Maurice Lèvy is back again with another interactive holiday greeting on youtube www.publicisgroupewishes2015.com created by Lost Boys Paris. For the last couple of years Mr.Lévy has used some clever creative tech to transform a corporate speech into an innovative and engaging experience. This year is no exception, Read more…
Ogilvy Paris put Christmas through focus group testing… resulting in a new, improved and *proven* concept : Merry #Sparktazzle!
Seasons greetings to all who have felt the pain of testing.
It’s hard to cut through the agency christmas card rush with something fresh and original. Grey London have done it with Beard Baubles. Beard Baubles are what you might imagine them to be – the products themselves have sold out but you can still donate to Aussie charity beardseason.com (Beard Season aims to get people to have a skin check for melanoma, which kills more young people than any other cancer in Australia).
It’s an advent calendar but from the 24th it will use Google maps to track the big man as he does his thing around the world. Developed by Google, with a little help from Santa’s elves, the Santa Tracker features numerous activities within Santa’s Village while Santa prepares for his global journey. Read more…
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy