Digital advertising and marketing: only the best ideas worldwide, since 2003

#Superbowl standouts

on February 2, 2015 by Bridget Comments

Here are my picks for #SB49.

Weight Watchers surprised with a breaking bad approach to breaking unhealthy eating addictions.  Great read about the approach on Adage.  Nice tagline “Help with the hard part”.  You can also see the other ads done by Wieden+Kennedy under this new brand platform on La Reclame.

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Lights. Camera. Tablet! > Intel is back with 4th social film

on January 28, 2015 by Bridget Comments

Intel is back again with the 4th season of the ‘Inside Films’ series.  The latest social film is titled “What Lives Inside” and this time the collaboration is between Intel and Dell (rather than Intel and Toshiba).  The agency behind it all is Pereira & O’Dell.

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Soccer fans rejoice: Mourinho wants you to join the game

on January 27, 2015 by Ana Comments






José Mourinho, the Chelsea manager, is the top star of  the latest TV ad for Top Eleven, a free online soccer manager game developed by Nordeus. It’s one more gaming company that is moving marketing funds to TV advertising. Publishers like King (Candy Crush) and Supercell (Clash of Clans) were the first to enter this space, followed by Machine Zone and other successful mobile developers. These gaming giants are in constantly trying to expand their user base and TV seems to be untapped space that provides bigger audience.

Directed by B-Reel.

“Shop Small”: a new gestural interface from AMEX

on January 26, 2015 by Ana Comments

Amex doesn’t stop when it comes to small businesses. To raise awareness and promote local business across America, it partnered with design agency HUSH to create a gestural interface called “Shop Small.”

Shop Small features items and in-store experiences across stores in the area, fostering discovery. The screen allows users also to create wish lists, browse specific product types and connect their wishlist to their phone or print them out at the spot.

Via Video Edge.

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The future of in-flight entertainment is bleak without SkyMall

on January 24, 2015 by Ana Comments

The best imaginable in-flight entertainment is no more. SkyMall, our ubiquitous travel companion for many years, is closing its doors for business. The company who owns it, Xhibit Corp. filed for bankruptcy protection, which is incredibly weird because, who wouldn’t want that SkyRest Travel Pillow?

Adweek was nice enough to collect the all-time most beloved items that we coveted as SkyMall, but if that doesn’t satisfy your appetite, you can always go straight to the SkyMall website and overindulge there.

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The two coolest dads in America star in Nikon’s new ad

on January 21, 2015 by Ana Comments

If you haven’t heard of Kordale and Kaleb Lewis, you will soon. The adorable two dads and their three kids are the ongoing Instagram obsession. K and K’s rep is that they are really good at braiding their daughter’s hair, which is not only incredibly cute but also a totally awesome activity for dads. A photo of them doing it at 6am before school went viral last year, with 25,000 likes on Instagram within a week of posting. Kordale and Kaleb also say things like “Being fathers is getting our daughters up at 5:30 am making breakfast getting them dressed for school and putting them on the bus by 6:30 .This is a typical day in our household . It’s not easy but we enjoy every moment and eveny minute of #fatherhood . #proudfathers #blackfathers #prouddads #gaydads.” Awww.

Showing that it’s plugged-in, Nikon tapped into this dynamic duo to create ads for the company as part of the Nikon Generation campaign. By McCann New York.

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This ad is a spoof that is actually an ad for the Berlin Fashion Week

on January 20, 2015 by Ana Comments

Despite the complicated sounding meta execution here (is it a spoof? is it an ad?), I really like this spot. Germans have become incredibly good at poking fun at themselves, and this self-depreciating cultural tendency goes all the way to advertising. The ad (it is actually, an ad) is for the currently ongoing Mercedes Benz Berlin Fashion Week and the handsome gentlemen starring in it is Justin O’Shea, buying director of My Theresa, a fashion retail site which, if you don’t know of, you gotta check out asap. Also making a cameo: Chipperfield brothers and fashion editors Veronika Heilbrunner and Julia Knolle. Enjoy.

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Tiffany rises to the occasion

on January 19, 2015 by Ana Comments

Tiffany launched its first-ever same-sex marriage ads, featuring real-life couples. It shouldn’t surprise us that one of the most famous engagement & wedding ring brands started targeting the same-sex market, but for whatever reason, it feels incredibly new. A simple Google search reveals more than 12 million results in just a week since the ad was announced, with a ton of press interest. Some call it revolutionary; others protest that it was high time for a jeweler to recognize this incredibly large and lucrative market. On the latter point, regardless of the cultural influence of its latest campaign, Tiffany displayed some serious business savvy. Why limit yourself just on one part of the increasingly exuberant nuptials market when you can have it all? I expect other jewelery brands soon to follow, which of course can only be a good thing.

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PSA : Teaching kids that not all sharing is good

on January 11, 2015 by Bridget Comments

It’s not that easy to successfully teach kids about the risks of social media and online behaviour without totally freaking them out about all the potential dangers and threats. Leo Burnett Change tackles the problem with a TV & digital campaign aimed at informing parents of eight to 12-year-old children, featuring two animations that will be shown on prime time TV and digital spaces until February.

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Nike asks “Can you outdo 2014?”

on January 6, 2015 by Bridget Comments

It’s nice to see an emotional output for the tons of Nike+ data tracked each day in the form of a beautiful one minute animation by mcbess.  As well as celebrating a great year of achievements in 2014,  Nike is throwing down the challenge to make 2015 even better.

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