Adidas Y-3 remixer

Adidas is showcasing their exclusive Y-3 Spring/Summer 2013 collection with an audio visual remixer that filmmakers as well as fashionista can enjoy. Record and share a 30-second clip of your work, scored by Tim Hecker. Read more…

Hashtag Killer flips #firstworldproblems for Water is Life

We’ve already written about brands holding open conversations on social media with individuals (one to one conversations that are visible to all).  Water is life has industrialized this approach with a smart integrated campaign to guilt people into donating money to solve real world problems rather than complaining about #firstworldproblems.

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Faktum Hotels : a boutique hotel approach to help the homeless

Clever play by Forsman & Bodenfors to promote Gothenburg’s street newspaper “Faktum” through a tongue in cheek online hotel booking platform. They chose ten places where any of the 3400 homeless people were likely to spend the night in Gothenburg – and made it possible to book each place, just like any hotel.

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Spielberg presents Obama

We don’t often feature movie promotions. Maybe because advertising for films consists mainly of a trailer with a flash game attached to it. And another ‘Look behind the scenes’ usually just makes us yawn. So it is no mean feat that Spielberg woke us from our movie-related stupour with his new masterpiece: Obama. Read more…

Window Shopping with bpost

Next time you walk through Brussels you might see a curious version of online window shopping. This LIVE WEBSHOP, temporarily set up to promote the Belgian postal service bpost, proved very popular. Demonstrating their expertise in delivering online purchases, bpost sold a wide range of popular products and delivered them right there and then. Read more…

Snickers You’re not You

I bet almost everyone can now complete the title with “…when you’re hungry”. Over the years Snickers has injected a lot of fun into their hunger-satisfying brand core. Celebs acting like irritable divas or prancing sissies made the line become part of our cultural vernacular – all around the world. Read more…

The evian babies are back!

Evian is a brand that I love.  They’ve consistently given us great advertising that’s worth sharing.  Here’s the latest ad “Baby & me” (from BETC ) which tells a story about connecting with our inner child.

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New mega-productions are raising the stakes

Although putting a lot of money in super produced commercials is not new, we can wonder if the recent multiplication of these breathtaking films are pure coincidence or if they are setting new standards.

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KLM – Claim Your Place in Space

A once-in-a-lifetime trip on the first commercial flight to space is being offered as a prize in a competition run by the airline KLM. KLM’s competition offers a place on a Space Expedition Corporation Lynx spaceship, with room for one passenger and one astronaut, launching from Curacao in the Dutch Caribbean. It claims it will be the first commercial flight to space, departing on January 1, 2014 and lasting approximately an hour, with tickets normally costing $95,000.

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Kumikyoku by Chie Morimoto

A beautiful film produced by Ms. Chie Morimoto, genius female artist in Japan. This promotional film is for celebrating new collection launch of Kumikyoku: women’s apparel brand called Onward. When I watch the film, I wish I could be wind. I wish I could touch and feel in the air of Hawaii. The music also perfectly fit to the film, played by Takagi Masakatsu feat. Bobby Womack.