Digital advertising and marketing: only the best ideas worldwide, since 2003

Brands plus Bands equals Selling Out?

on August 12, 2014 by Tim Comments

From Jack Daniels comes an interesting documentary on bands and their approach to making what they love. And not starve or sell out. But is it even possible to sell out these days when fashion, music and art all get heavily supported by advertising? Read more…

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ASICS Kerri Cannon In Your Face

on August 7, 2014 by Mark Comments

For this year’s World Series Of Beach Volleyball, ASICS gave fans, both at the event and at home, a chance to experience the power and accuracy of ASICS elite athlete, Kerri Walsh Jennings. How? With the Kerri Cannon, a remote-operated spiking machine that offers those (teams of two) brave enough to face it, a small taste of what it feels like to play against an elite player like Kerri and possibly cop a volleyball to the face Read more…

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Taxi Stockholm launches interactive tourist guide

on July 31, 2014 by Mark Comments

In cooperation with Swedish ad agency King, Stockholm’s biggest taxi company, Taxi Stockholm, has just released a new type of tourist guide based on GPS data from millions of taxi journeys around Stockholm – Taxi Trails. Read more…

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Stop. Think. Respect.

on July 30, 2014 by Mark Comments

‘Stop. Think. Respect’ is an ongoing beyondblue campaign which highlights how discrimination can impact mental health. Where the first iteration in 2012 focused on discrimination of GLBTI people with a powerful video that drew parallels between being bullied for being gay and being bullied for being left-handed, the campaign’s second phase — launched with a video this morning — highlights the compounding effect that casual racism has on the mental health of Aboriginal and Torres Strait Islander people. And it’s quickly picking up speed on Facebook. Read more…

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Playboy Generation

on July 24, 2014 by Mark Comments

Body Sprays. Lynx/Axe getting a run for their money… After promoting Playboy VIP and Super Playboy, DDB Paris was asked to promote another new range of products, Playboy Generation. It’s a bit funny. See the ads below. Read more…

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The unfortunate clementine: from bastards to beauties

on July 22, 2014 by Jeremy Comments

How wonderful would it be if supermarkets could encourage healthy eating, at a cheaper price and in a way that helps the environment too? Well French chain Intermarche and agency Marcel have pulled it off with an inspiring case study video that tells the story very well.

Read more…

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End of the World via Social Media

on July 13, 2014 by Mark Comments

Australian end of the world movie These Final Hours is teasing audiences with a campaign which shows users what their friends might say to them on social media if the apocalypse was imminent. Once consumers grant These Final Hours permission to access their Facebook data, it creates a series of personalised feeds, apparently from their friends. Read more…

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Is the game swayed by where the team stays?

on July 6, 2014 by Ana Comments

TripAdvisor thinks so. In a bit of genius marketing, TripAdvisor tapped into its own powerful community to predict who’s going to win the World Cup. By analyzing reviews of the accommodations for each team, Trip advisor assesses how ready & rested the players will be for their big games. Called the Hotel Cup, it’s a super-fun spin on the wisdom of the crowds. And who knows, maybe there’s something in it. Sports gamblers, take note.

Follow me @andjelicaaa

Strategy Deck of Cards: Pick Yours

on July 6, 2014 by Ana Comments

Moscow-based comms strategist Ilya Petrov created a deck of cards. Besides being entirely digital, this deck of cards won’t be good for poker. But it is good for strategists everywhere: Ilya collected the strategic wisdom of his generation and packaged it into a neatly organized, compact information. You need it, trust me.

Download the deck here & see more about the project here.

Follow me @andjelicaaa

Taxi Drama

on July 2, 2014 by Ana Comments

If you live in NYC, you get plenty of cab drama on a daily basis. But if you are from Belgrade, Serbia, this is probably the last place to look for any sort of drama. That is, unless you are into Shakespeare. McCann Belgrade created a series of 3 short videos featuring unsuspecting passengers being exposed to monologues from Shakespeare and Dostoyevsky by their cab driver. Read more…

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