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Tag archives: social campaign

Tweetphony – A Twitter fueled symphony

on October 25, 2012 by Bridget Comments

This is an interesting idea that should be a crowd pleaser for the twitterati.  The Metropole Orchestra is currently under threat due to budget cuts.  To raise awareness of its plight they invite you to come play on a digital piano and compose a (musical) tweet that just might be played back by the Metropole Orchestra in a live Tweetphony tomorrow (Friday 26th).

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Beyond the like – friendship finds a home

on October 3, 2012 by Bridget Comments

Is this the first facebook museum?  An interesting story of a little known Swiss village called Obermutten that’s just created a museum to exhibit all the lovely gifts sent in from their facebook fans.

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The Little Guy Inside the ATM

on June 12, 2012 by Martina Comments

From Peru, a smart creative idea to get people’s attention on a problem that affects seven out of ten children in the country: illiteracy. A man was placed inside an ATM machine to deliver the message in one of the moments when people is simply forced to read what’s on the screen. At the same time they also made it possible to make an immediate donation to the BBVA Foundation’s Reading is Being program. Read more…

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Beer camouflage

on May 31, 2012 by Bridget Comments

Andes are back again after teletransporter, friend recovery and now with a cheeky invention that prevents your last beer from falling into the wrong hands.  The previous stunts were strategically placed in bars – what’s interesting is that this time the experience extends to the home.

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Autodance : every advertiser’s dream

on May 13, 2012 by Bridget Comments

Every advertiser’s dream – create a service that people actually want to use to in order to create their own content about your product and share it with all their friends.  The trick with this kind of approach is often brand relevance.  What I like about this launch campaign for “Just Dance 3″ is that the user generated content is so strongly linked to the product experience itself which is inherently social, (a little silly), but fun .

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The Waiting Time Experiment

on May 6, 2012 by Martina Comments

In Germany, but also everywhere in the world, a lot of patients have to face a very long waiting time before receiving the organ donation that will save their life. In order to catch public opinion attention around the lack of organ donors, the association Fürs Leben (For Life) has created a strong, impactful and I would say controversial ambient marketing action. They have put Michael Stapf, a young man in dialysis who has been waiting for seven years to receive a kidney, on a platform in Frankfurt’s train station, with all the medical equipment that is unfortunately part of his life. Read more…

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A smart Facebook scam for good

on March 28, 2012 by Martina Comments

Now this is an awesome viral idea: take advantage of a popular scam technique on Facebook to spread the “virus” of AIDS awareness. On December 1st, the World’s AIDS Day, popular Brazilian radio station Mix FM posted on its Facebook page two very sexy videos, featuring a gorgeous man and a very hot girl. A lot of fans were attracted to the the videos and watched them, not being aware that the videos, without their permission, were automatically publicly posted on their Facebook timeline. Read more…

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700 lives. 700 ice statues melting

on October 26, 2011 by Martina Comments

Skin cancer is growing worldwide. And it is just one of those things people don’t talk about. Because you feel the sun cannot really hurt you. Unfortunately this is terribly wrong. And having a friend who survived this disease I’m super willing to support any campaign that helps raising awareness on this menace we are all exposed to. This outdoor campaign made in Spain is fantastic. The idea is super. And it delivers the message in such a strong and experiential way that it cannot get unnoticed.

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The Big Warm Up

on November 2, 2009 by Martina Comments

A lot inspirational digital project that promote social causes or educational content lately. My latest discovery (thanks to Osocio) comes again from the US and talks about the support we can give to homeless people in Boston. It’s called the Big Warm Up.

The project is interesting not only because it aims at driving attention to the social issue but also because it’s very well executed with a great soundtrack and a very nice use of infographics.

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Pos or Not?

on June 15, 2008 by Martina Comments

In the US, MTV has launched an online project to raise awareness of HIV among the youth public. The site, called Pos or Not, is conceived like a quiz game: visitors are presented with a series of profiles (like in online dating sites) featuring some information about the person in the photo and a key question. Is the girl or the guy HIV positive or negative?

As in real life, it’s impossible to guess the answer. Your intuition can’t help you, so don’t take risks. The initiative is sponsored by the Kaiser foundation and tries to take advantage of the viral effect of the “game” prompting visitors on every page to pass the link to a friend. via Osocio.

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