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Tag archives: facebook

Facebook in Real Life

on November 26, 2013 by Mark Comments

Is this a reality show that may catch on?? Real life facebook – meting people who are friends on fb but not in real life. Read more…

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What if Facebook existed in World War One

on June 10, 2013 by Martina Comments

Time to start talking about Cannes Lions potential winners. This one for me is a serious candidate: Facebook 1914. Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to fight for his life. Leon’s page featured eight months worth of content, and has been updated daily, telling the story live, for the past two months, using the images and the resources from the Museum of the Great War archive. Read more…

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Pepsi Like Machine

on June 3, 2013 by Tim Comments

The two biggest Cola brands keep upping the ante in terms of vending machines. While Coke brought together Indians and Pakistanis in their ‘Small World Machines’ Pepsi in Belgium built a machine that combined a free sample can with a Like on Facebook.

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Leveraging social media to save the lives of human rights defenders

on May 13, 2013 by Nikolaj Comments

This is a super clever way to use the potential power of social media for something good. Something truly good. I hope the Natalia Project gains worldwide recognition and wins a Nobel Prize. The objective of the Natalia Project is to provide human rights defenders at risk with a personal assault alarm in the shape of a heavy-duty wristband.  It allows the bearer to send out a distress signal in case he or she gets into trouble. That signal triggers a series of events that all aim to alert key contacts and as many people as possible though Facebook and Twitter.

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Roadtrip Forever

on March 22, 2013 by Mark Comments

Roadtrip Forever, is a personalised experience for you and your best friend where nothing is off limits. Using facebook integration it’s the trusted method to make the experience seem personal to you, using your name, images etc. Unexpected ending. Take supplies, take friends and take the trip.

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Carlsberg put friends to the test

on March 13, 2013 by Laurent Comments

It looks like the beer industry is addicted to pranks. Carlsberg just did it again. The beer brand is using a trick that made itself and Heineken successful in the past years : put “real” people in the middle of the action and pull a prank on them. Does this one work ?

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Social media. Right here. Right now

on December 3, 2012 by Martina Comments

Did you know that the Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad, and that 53% of the people on Twitter recommend products in their tweets? If you’re interested in finding out the key stats and some curious facts from the world of social media in 2012, Erik Qualman and Fatboy Slim have a great video for you. Read more…

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The 36 user types on Facebook

on November 14, 2012 by Tim Comments

Soap have created this entertaining overview of the typical Facebook users. Literally drawn from their own social media and community management work, Soap have identified 36 different types of users on Facebook walls: The Good, the Bad & the Ugly”. Can you spot yourself among them? Read more…

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Intel Me The Musical

on September 12, 2012 by Mark Comments

Intel is at it again (think Museum of Me) delving into your facebook profile and pulling out information that creates a musical of your timeline. It’s a bit of fun, but it’s nothing ground-breaking. Have a go for yourself… Read more…

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Grandma Hilde’s Renault 4

on July 4, 2012 by Tim Comments

Yes, promotions are a crucial part of growing an audience on Facebook. But Renault in Holland showed that they don’t have to be run-of-the-mill executions but can come in the guise of nostalgia and good old storytelling.  The concept centred on a classic Renault 4 owned by the character Grandma Hilda. As she wasn’t able to drive it anymore, she decided to give it away to the most ardent Renault fan online. Read more…

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