Forgetify is a new site meant to right the wrongs of the winner-takes-all, hit-driven culture. The site streams songs that have never been played (like, ever, not even once) on Spotify and gives them a chance. Everyone deserves a chance, the saying goes, but apparently some of the underdogs on Spotify don’t – early reviews report unexpected encounters with Bollywood tunes, sounds of unclear origin, and bands called The Fishmongers. Still, it’s great to think that maybe your next favorite song may bubble up, and serendipity definitely keeps music lovers curious. And, apparently, the album art is unforgettable.
This is a super clever way to use the potential power of social media for something good. Something truly good. I hope the Natalia Project gains worldwide recognition and wins a Nobel Prize. The objective of the Natalia Project is to provide human rights defenders at risk with a personal assault alarm in the shape of a heavy-duty wristband. It allows the bearer to send out a distress signal in case he or she gets into trouble. That signal triggers a series of events that all aim to alert key contacts and as many people as possible though Facebook and Twitter.
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