Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: advertainment

Muji Storage Film

on March 22, 2012 by Mits Comments

Muji released a film to promote their customizable storage furniture. The film gives you an inspiration for your new spring life at your cozy room. The film is developed by tha ltd, very intuitive visuals with good tempo music. Read more…

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Wasting Water is weird. And creepy

on September 21, 2011 by Martina Comments

Do you realize how much water you waste in your daily or weekly activities? No, I bet you don’t realize it. And neither did I. At least until I watched these weird and slightly creepy yet effective videos by The Shelton Group. The campaign is actually called Wasting Water is Weird, and is made out of three TVC, a website and of course a Facebook page and a Twitter account where the creepy guy shares tips to save water.

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Parental Control for Football addicts

on July 7, 2011 by Martina Comments

Football (I mean, soccer) is more than a passion. In some countries, and Brazil is one of those, football is a faith. Once you have a favorite team, your loyalty to such team will last forever. And you expect your children to follow your same worship and support the same team you support… So, if you have been nodding while reading the previous couple of sentences, you will simply love this idea made in Brazil.

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Ikea launches Nike+ inspired app for cake lovers

on May 29, 2011 by Martina Comments

Kondis is an Ikea application similar to Nike+. It keeps track of your runs and walks but most of all it tells you how many calories you still have to burn in order to eat your favorite cake. Forsman & Bodenfors are of course behind the iPhone app that I believe was launched in Sweden only with an hilarious video.

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Visit (the other) Britain

on May 4, 2009 by Martina Comments

Ogilvyone Worldwide Singapore has recently launched a brilliant website to promote Britain abroad and drive floods of tourists to the island.

When you think about Britain, you usually think about The Queen, Buckingham Palace, the London Eye, Madame Taussauds and, of course, of fish & chips. Well this website will make you change your mind.

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Sometimes it’s better to wear contact lenses

on May 4, 2009 by Martina Comments

From Belgium, an amusing website to promote Pearle contact lenses.

The message is simple and pretty straightforward: sometimes it is better to wear contact lenses rather than glasses! Choose the character you prefer (I recommend going for the opposite sex), and enjoy an amusing experience that will make you understand the meaning of the campaign message.

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Dental brace yourself

on December 27, 2008 by Martina Comments

The site for the product you don’t expect to find promoted on the Web: dental braces. Yes, there is a Spanish dental braces manufacturer who decide to ride the “elf yourself” wave its own way…

Upload a picture, select the dental braces model you prefer and preview how you will look like.

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Can you bank it??

on December 14, 2008 by Martina Comments

Sometimes banks are able to do things differently. About one year ago I posted about ING’s I need to go from Belgium, now it’s time to fly to Brazil to discover I Can Bank It. The website, created by Gringo for Banco Itau tries to teach the youths how to save some money or, at least, to spend it in a better way.

Pick a character and begin the experience. How many minutes do you spend on your mobile every day? Do you know that reducing the costs of your calls could help you saving enough money to buy a laptop?

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Cartoons for your online safety

on June 18, 2008 by Martina Comments

From New Zealand, a very nice series of online episodes to explain users the risks the Internet exposes us to. From phishing to viruses to people who are not what they say to be, the dangers out there are a lot.

A number of cartoon like characters (that remind me a lot of The Incredibles) tell the stories and explains possible risky situation in a wit and entertaining way. The site definitely does a great job in creating awareness not only about the dangers of the Web but also (and most importantly) about the company (NetBasics) that offers solutions and services for a safe online life.

The agency is Apropos.

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How Nerdy Are you?

on May 28, 2008 by Martina Comments

In Belgium, a weird website has recently appeared. How Nerdy Are You? is a project launched to state your level of “nerdiness” (my God what an awful word!).

The site features a series of quick and amusing elements: a test, a nerd “generator” and a nerd “kit” to be downloaded and used in the offline world.

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