Britvic has launched a new media-enabled on-pack promotion. Customers can win by sendind in unique codes from packaging via text message and afterwards going to a microsite (tango.tv/gameon) developed by Grand Union. Grand Union has already worked in the past for Britvic, creating the advertainment web site Freekee Soda Factory. You can read more about Britvic promotion on New Media Age.
Reebok is launching “Reebok’s Whodunit?” a new multimedia campaign that will be featured on the Internet as well as on tv. As explained yesterday on IAR four NBA players will star in a crime mistery while users will partecipate to the investigation with the chance to win tickets for the All Star Game 2004. As Mickey Pant, Reebok’s chief marketing officer, said:“The ‘Whodunit’ campaign is a great way for Reebok to directly involve and engage consumers in our brand, as well as drive traffic to retailers and our Web site”.
The future of online advertising is in applications, not in ads. This is briefly the idea expressed today by Sean Carton on ClickZ.com. He points out the advertisers using the Internet need to involve the user in new and unique experiences that one-way broadcast media can’t possibly accomplish. The topic is extremely interesting and it’s indeed one of the main field in which Adverblog.com is going to focus in the near future.
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