Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: brazil

Dove’s real (girly) beauty for men

on April 11, 2013 by Martina Comments

Selling beauty products to men can sometimes be a super hard job, but I feel this video made in Brazil is playing with the perfect insight to pull the trigger. Brilliant work Ogilvy & Mather Brasil which managed to create a TVC for Dove Men + Care and, at the same time, an hilarious a spoof of most female shampoo commercials. Read more…

File under: , , ,

The WWF deforested football field

on April 9, 2013 by Martina Comments

The equivalent of a football field of forest is clear-cut every 4 minutes in Brazil. Not a lot of people care about it, and for most of the people it is even quite difficult to relate to this horrible fact. But football is a powerful mean to get people’s attention (in Brazil and not only) and WWF played the card with an incredibly smart and attention grabbing idea. They digitally “hijacked” an international match of the Brazilian Women’s National team, executing a progressive visual transformation of the pitch from green to brown, and paying off the message at the end of the game with an explanation of the take-over and the link back to the WWF website. Read more…

File under: , , , ,

Leica’s soul

on January 19, 2013 by Martina Comments

A fantastic cinema commercial, almost a documentary, beautifully shot in black & white, has just been released in Brazil to support the launch of the Leica M-Monochrom camera, the digital camera that only shoots in black & white. The story is told from the POV of the camera itself, taking the viewer through a few decades of history, passion and war. The images were produced in just four days of filming and no archive footage has been used. Read more…

File under: , ,

The Ex Lover Blocker App

on June 27, 2012 by Martina Comments

Content blocking apps are growing in popularity. You can block football scores to be able to watch the game later (see Heineken) or you can decide to block ads that promote impossible beauty (see Dove). Now, you can also help those friends who recently were dumped by their girlfriends and can’t help trying to call them back to prolong the humiliation. In Brazil, Guaraná Antarctica has launched an amusing Ex-Lover Blocker App that will prevent your friends from dialing their Ex number. If they ignore the block, the world will make fun of them on social media. Evil, but cool.

Read more…

File under: , , ,

Tweet Clouds

on June 7, 2012 by Mark Comments

An open-air mall in Brazil has launched a nice little on-premise stunt. To accentuate the fact that the mall was in fact open to the sky they created Tweet a Cloud Gift Clouds. Users selected the type of cloud they wanted to launch and then tweeted about it. A machine generated the cloud and sent it skywards. Read more…

File under: , ,

Wash the dishes… or pay the bill?

on May 19, 2012 by Martina Comments

Another cool project for an uncool brand. In Brazil sponge brand Scotch-Brite created an amusing experience marketing initiative in partnership with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check. Read more…

File under: , ,

A smart Facebook scam for good

on March 28, 2012 by Martina Comments

Now this is an awesome viral idea: take advantage of a popular scam technique on Facebook to spread the “virus” of AIDS awareness. On December 1st, the World’s AIDS Day, popular Brazilian radio station Mix FM posted on its Facebook page two very sexy videos, featuring a gorgeous man and a very hot girl. A lot of fans were attracted to the the videos and watched them, not being aware that the videos, without their permission, were automatically publicly posted on their Facebook timeline. Read more…

File under: , , , ,

Le Petit Parkour

on December 6, 2011 by Martina Comments

I’ll be honest with you. When I first read the note from the agency that sent me this video I thought “what a silly idea“. But since Brazilian agencies are famous for the quality of their work, I decided to give them a possibility, and to click on the link.

Read more…

File under: ,

Nike’s Requiem for a dream

on September 1, 2011 by Martina Comments

I missed this ad by Nike Brazil last month. The only addiction that is good for your body is running. Yes, it’s kind of controversial, but this is the Just Do It spirit, right? Photography and editing have a maniacal vibe, clearly inspired by the movie Requiem for a Dream. The atmosphere is surreal, scary yet fascinating. Probably a language only hard core runners can understand, but still a great commercial for us all, lovers of beautiful things. Read more…

File under: , , ,

Parental Control for Football addicts

on July 7, 2011 by Martina Comments

Football (I mean, soccer) is more than a passion. In some countries, and Brazil is one of those, football is a faith. Once you have a favorite team, your loyalty to such team will last forever. And you expect your children to follow your same worship and support the same team you support… So, if you have been nodding while reading the previous couple of sentences, you will simply love this idea made in Brazil.

Read more…

File under: , ,

Advertise here