Another great example of interactive print advertising. As we blogged last week, interactive doesn’t necessarily mean digital. Check out this ad by Loducca for Peugeot 408 to see what I mean. Read more…
In Brazil, Mentos has recently launched a retro style viral campaign to promote its Power Kiss candies. A teaser video posted on Youtube promotes a series of lessons to be learned following the “Kamasutra do Beijo” (kiss Kamasutra) instructions.
In Brazil, LG has launched an online campaign that puts Twitter at the center of the action to promote a fridge model called Top Mount. Four cameras capture live a fridge and the food inside it. Users can watch the live stream on the Web and “order” the fresh food using their Twitter accoun t and messaging @LGTopMount. The first who tweets the request will receive a home delivery the day after (only if he/she lives in the Sao Paulo area).
Don’t ask me to clarify the mechanism because I had to ask twice to understand it. I definitely miss something in this action. I thought there was a challenge to guess the next food in the fridge in order to win, but this is not the case. It’s not a guessing game. It’s just about staring at a fridge where nothing happens and be fast to tweet when the food in it gets changed. To be totally sincere, I think the concept is rather week if not even silly. But still, I thought it was worth sharing it because the LG project can inspire new (better) campaigns with an integrated functional/interactive use of Twitter. The agency is Sinc Interactive.
The ant and the grasshopper fable by Aesop gets rivisited by Nike. An unusual yet lovely way to tell the Nikefootball message. Being worth wearing Brazil’s #9 shirt is not a fairy tale.
Great work by my friend Adam and his team. The agency is F/Nazca, while the production company is BigBonsai.
In Brazil, Adidas is running a Cluedo style game to support the launch of the Palmeiras replica. A video announced a few weeks ago that the Palmeiras shirts have misteriously disappeared. And the team supporters can help finding the guilty thief.
On Minha Segunda Pele (My second skin) visitors are challenged to find out which of the weird Palmeiras supporters has stolen the shirts of the club.
Augmented reality is the idea of the month. Even if it has been out there for at least a year or so, in the last month the buzz around it has literally exploded. A lot of marketers are excited by the wow effect augmented reality can generate, but fortunately another good number of bloggers and marketers have a more realistic approach to the idea. Advertising Lab writes “Augmented reality is the new Second Life“, SuperCollider blogs about “Augmented Reality, Second Life, and the trough of disillusionment“. I share their same feelings and concerns. It’s a bit like QR codes as well. Everywhere in the world (a part from Japan and South Korea probably) there is a lot of buzz around them, advertising agencies sell them as “the coolest thing” to naive clients, but numbers are not there to support the investment. Augmented Reality could suffer of the same problems, since it strongly relies on consumers having a webcam, and be willing to spend five minutes to understand what the brand ask them to do to enjoy the experience. If you use augmented reality only to promote your product or to simply entertain consumers than you are late and already out-of-fashion. The third (or even the second) comer already cannot count on the wow-effect. But but but, augmented reality can still have a future, like any other digital gadget, if it’s used in a smart, really interactive way, with the end goal of providing an added value to the end consumer.
From Brazil, a great example of use of video to explain HD digital television. As ADivertido explains, Brazilians still have a lot of questions and doubts regarding HD and they end up not trusting (and therefore buying) the new technology. So LG has decided to educate them with an advertainment approach and a great web execution.
Os Remotos (which I suppose translates into “the remote controls”) is a sit-com where (almost) all the questions about HD find an answer with a touch of humor and an impressive video quality.
I know I arrive a few days later than due, but I’d like to wish Merry Christmas to everybody sharing this amusing website created by Gringo for Coca-Cola Brazil.
The site allows you to send amusing animated Christmas cards wishing love, health, luck etc… to your relatives and friends. Video plays an important role in the mechanism, as you have an elf at your disposal to deliver your friends with a personalized message.
Sometimes banks are able to do things differently. About one year ago I posted about ING’s I need to go from Belgium, now it’s time to fly to Brazil to discover I Can Bank It. The website, created by Gringo for Banco Itau tries to teach the youths how to save some money or, at least, to spend it in a better way.
Pick a character and begin the experience. How many minutes do you spend on your mobile every day? Do you know that reducing the costs of your calls could help you saving enough money to buy a laptop?
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