Giovanni FCB to promote Disney/Buenavista movie “Dark Water” (Agua Negra in Brazil).
Brazilian agency Almap BBDO has created a series of Pepsi Twist icons to be used to personalize MSN Messenger. The emoticons are part of an online strategy in which Pepsi has used also rich media and email marketing to build awareness about its new drink.
At the advertising festival in Cannes Brazilian agencies performed extremely well, especially in the Cyber Lions, where they won 25 of the 93 awards handed out (among the others DDB Brasil won the Grand Prix). The International Herald Tribune explores in an article the Brazilian online advertising phenomenon starting with a small polemic concerning the fact the head of the Cyberlions jury was a Brazilian, P.J. Pereira, creative director at AKQA San Francisco. Fortunately the column goes on focusing on facts rather than on gossip, providing us with a few good insights on the approach to advertising in Brazil. Money plays an important role: producing Tv ads is cheaper over there and there is also a better perception of the online advertising value for companies with small budgets.
Football fans probably know Brazil won the Confederation Cup last Sunday defeating Argentina in the final match. The victory has been celebrated also through advertising, as these ads taken from Voxnews clearly show The first ad for Onda, highlights stormy weather for Argentineans after the defeat, the other ad for Guaraná Antarctica congratulates Argentina for being vice-champion in the Cup.
Olla condoms is running a nice outdoor campaign in Brazil. Visit Marketing de Guerrilha to see all the billboards. If you’re interested in condoms’ production process, take the “virtual factory visit” on their website.
In Brazil, Nivea has launched the “Manifesto do Beijo” (The Kiss Manifesto) to promote its Lip Care product. An advertainment style micro-site created by A1.Brasil allows visitors to send virtual kisses to friends and lovers. The more kisses you send, the higher the chance to win an iPod Mini. The site also features “kiss related” content such as the history of kisses, a list of possible ways to kiss, wallpapers and a series of emoticons. [News via Propaganda & Marketing]
Bavaria Beer has launched a viral interactive video to promote its brand in Brazil: interview a sexy bar tender. Unfortunately, as Marketing de Guerrilha points out, the idea lacks of originality… The original virtual bartender is here – the Bavaria’s copied bartender is here.
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