Tag archives: outdoor advertising

OOH advergame by BMW

Very interesting interactive campaign by BMW in South Africa. For the launch of the new 1 series car, they’ve attracted and engaged consumers with a racing game projected on buildings and scaffoldings. The fun thing is that consumers had the chance to join the game by connecting their iPad to a dedicated Facebook app. Read more…

Domino’s pizza’s tracker uncensored

Live tickers in Times Square have become such a decoration and I really wonder if brands use them to (try to) connect with consumers, or rather just to have a review on some industry press running out of cool news. In a Times Square media landscape kind of stagnating, this Domino’s pizza initiative is worth posting, it’s bravery makes it innovative. Read more…

Blue Bloods transforms a billboard into a virtual shooting range

From Spain, an outdoor campaign that adds an new twist to interactive billboards. The McDonald’s OOH Ping Pong we posted last week generated a lot of attention. To me, this execution is even better, since the game is not just a gimmick but its concept is actually very well connected to the product (Blue Bloods, the TV series) it’s promoting.

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The missing poster

Imagine you get an “image not found” error while you “browse” on a street… this is what you will get. I love to see there’s still someone with some sense of humor out there, and I’ve found brilliant the contrast with the old man passing by… via Werbewunderland.

Nike, Laser Engineered

From Paris, a cool outdoor campaign by DDB for Nike… the new shoes are Laser Engineered, you can really tell…

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Your ad makes me sick

In the age of consumer generated content, “tagging” moves to the real world, with this interesting initiative Sergei has just told me about. It’s a guerrilla action with the objective of raising the level of consumers’ awareness about the quality of outdoor advertising in a city. (I would say it’s also useful to advertisers to understand what people think about their ads) In Berlin and Seoul guerrilla “soldiers” have been tagging outdoor ads with personal evaluations delivering messages such as “this ad makes me sick”, “I like this ad”, “I find this campaign boring” etc…

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What’s the time?

Jung von Matt, Germany for an exposition dedicated to Salvador Dali. [via A/D Goodness]

The sleeping beauty (guerrilla style)

A great outdoor campaign in Barcelona by Match.com. Copy says: “Don’t wait for the love of your life. Find him on Match.com” Unfortunately I don’t know the agency, if you do, please leave a comment or email me. [via Marketing-Alternatif]

Viacom Outdoor to test bluetooth ads

Slashphone (via Textually) reports Viacom Outdoor will be the first major U.S. vendor to offer outdoor ads enabled with Bluetooth technology. A series of trial projects is scheduled to begin in November. “MobiPoints” will be placed in a variety of out of home media points including bus shelters, street furniture, kiosks, commuter rail cars and platforms and other special locations in various U.S. cities. Mobipoints is a technology produced by French company Kamaleon.

O2: trick or treat?

Bus shelters are receiving a lot of attention lately. Today Brian pointed me to an interesting campaign his agency (Meridian Outdoor) did for the UK mobile carrier O2. Bus shelters around the country have been transformed in candies distributors branded O2. There is a touch sensitive button inviting people to press here to receive a free O2 treat. When the button is pressed a capsule is dispensed from the 6 sheet which contains a free O2 sweet. A sonic message plays telling people to enjoy their free O2 treat.

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